The SOLO Eyewear x RAW Artists collaboration is an exclusive design initiative. Custom pairs of the charity Solo lenses were personally altered by the talented craftsmen from the independent San Diego RAW Artists.
The result of the artistic endeavor was a collection of statement-making bamboo frames that incorporated imaginative swoops depicting each artist’s personal style. Participant Jason Acton chose to decorate bold yellow frames with patterned strips of fabric. Wrapping them around the lenses in succession formed a line of different textured waves. Kari Powell’s frames contained enticing tribal engravings, with pleasing turquoise spheres trailing along the sides of the wood.
SOLO Eyewear is a philanthropic organization from which customers are able to purchase a pair of stylish shades and the proceeds go towards a pair of glasses or much needed eye surgery for an individual in need. The SOLO Eyewear x Raw Artists project added flavor to glasses that were already infused with good-natured fashionable flair.
Key Themes Behind This Trend
- Custom Sunglasses
- Disruptive innovation opportunity: Creating personalized, unique sunglasses designs that reflect the individual style of customers.
- Philanthropic Fashion
- Disruptive innovation opportunity: Combining fashion and philanthropy by donating proceeds from fashion products to charitable causes.
- Collaborative Design Initiatives
- Disruptive innovation opportunity: Partnering with artists or craftsmen to create exclusive designs that showcase creativity and artistic skills.
Where This Applies
- Fashion Accessories
- Disruptive innovation opportunity: Developing sustainable and philanthropic fashion accessories such as sunglasses made from bamboo.
- Non-profit Organizations
- Disruptive innovation opportunity: Exploring new ways for non-profit organizations to raise funds through creative collaborations with artists and designers.
- Eyewear and Healthcare
- Disruptive innovation opportunity: Integrating eyewear sales with healthcare initiatives, where a portion of the proceeds is allocated to providing glasses or eye surgery for those in need.
