The breakout Oculus Zerxes brand specializes in classic recycled sunglasses. Based in Brazil, the team actually combs local streets for scraps and garbage-bound materials. They use these discarded pieces to put together posh eye wear lines.
Zerxes' ability to craft frames from the trash is exceptional and moreover benevolent. While similar companies have made significant efforts to include green practices in the production of apparel and accessory lines, few designers have actually taken it upon themselves to sift through used fabrics and textiles.
The hands on approach of this South American label is already attracting a great deal of attention through its latest posts on Vimeo. The wood-based shades are also minimal, rendering them as both timeless and environmentally friendly.
What's Driving This Trend
- Recycled Sunglasses
- Opportunity for brands to create stylish sunglasses using recycled materials.
- Green Practices
- Potential for designers to incorporate environmentally friendly practices in apparel and accessory production.
- Hands-on Approach
- Chance for brands to differentiate by sourcing and repurposing materials in a meticulous and creative way.
Who This Affects Most
- Fashion
- Fashion industry can explore using recycled materials to create sustainable products.
- Eyewear
- Eyewear companies can adopt green practices by sourcing materials from discarded objects.
- Sustainable Fashion
- Opportunity for sustainable fashion brands to utilize recycled materials and implement hands-on approaches in their production.
