Category
Fashion
Aromatic Utility
Trend cluster
Category
Denim
Reinvention
Recreating the typical pair of jeans to include special functions and features.
4.6
Trend score
Trend
What is the Denim Reinvention trend?
Denim Reinvention: Everybody has a favorite pair of jeans, but now designers are beginning to offer consumers more than just a simple go-to fashion staple. Jeans are becoming reinvented, evolving into fashion items that also provide additional functions and features such as enhancing one's curves or connecting the wearer to the Internet, thereby turning jeans into the ultimate wardrobe essential.
Trend themes
Themes within the Denim Reinvention trend
Three behaviours holding the trend together01
Functional Jeans
Designers are offering jeans that provide additional functionalities beyond basic fashion apparel.
02
Personalized Denim
Innovative denim technologies and fabrics are allowing for personalized and unique looks based on wearer's lifestyle and body shape or type.
03
Connected Clothing
Smart clothing is emerging as a new trend, allowing for social media sharing and other technological advanced functions.
Industry implications
What the Denim Reinvention trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can benefit from incorporating functional and technological features into their clothing lines to meet the growing demand for multi-functional clothing.
For
Technology
Smart clothing and personalized denim are creating opportunities for the technology industry to develop new materials and applications for wearables.
For
Fitness and Active Lifestyle
Jeans that allow for increased mobility and comfort, like Duluth's 'Ballroom' jeans, can benefit the fitness and active lifestyle industry.
Trend signals
Trend signals for Denim Reinvention
Trend score 4.6 out of 10, from popularity 79%, activity 51%, freshness 8%.
Popularity79%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Denim Reinvention trend
5 featured examples from Apr 3 to Nov 13, 2012CategoryArt & Design
Revolutionary Aging Pants
The Hudson Jeans Turbotech Denim Create a Distinctively Distressed Look
The introduction of Turbotech™ denim fabric presents a disruptive innovation opportunity in the fashion industry, as it allows for faster creation of vintage-style denim garments.
CategoryBusiness
Curve-Enhancing Jeans
The Benetton Pin Up Denim Line is Designed Based on Body Shape
The fashion industry can use technology to create custom apparel designs that fit body shapes more accurately.
CategoryFashion
Cross-Legged Table Jeans
Picnic Pants by Acquacalda Design Make Eating an Easier Task
This product represents an opportunity to combine style and functionality in new and innovative ways.
CategoryUnique
Crotch-Friendly Denim
Crouch Without Constriction in the 'Ballroom' Jeans
Apparel brands can explore the development of innovative denim products that cater to the needs of active individuals seeking flexibility and comfort.
CategoryFashion
Digital Media Jeans
The Replay Social Denim Keeps People Connected Via Clothing
The integration of smartphones and social media in clothing like the Replay Social Denim presents an opportunity for fashion retailers to enhance their products with technology an…
