Category
Business
Assisted Conversion
Trend cluster
Category
Domesticized
Retail
At-home sampling and personalized services offer the ultimate in shopping ease.
4.0
Trend score
Trend
What is the Domesticized Retail trend?
Domesticized Retail: Designer eyewear brand Warby Parker was one of the first fashion pioneers of the at-home sampling business model, and now other apparel and accessories brands are taking a cue, offering customers the ability to sample and customize products from the comforts of their own homes. While customization has been heavily emphasized in retail over recent years, now it must also be married with convenience. Thus, retail is entering an era in which ease of shopping is rapidly becoming the essential factor in the purchasing decision.
Trend themes
Themes within the Domesticized Retail trend
Three behaviours holding the trend together01
At-Home Sampling
Retailers are offering the ability to sample and customize products at home, reflecting a trend where ease of shopping is rapidly becoming the essential factor in purchasing decisions.
02
Virtual Personalization
Virtual and augmented reality innovations are allowing customers to try on clothes, create outfits, and shop in personalized virtual boutiques, offering a new level of curated shopping.
03
Subscription-based Clothing
Subscription services for renting full outfits or receiving monthly clothing deliveries disrupt the traditional model of buying and owning clothes, offering customers a steady stream of new outfits without the expense of purchasing and storing them.
Industry implications
What the Domesticized Retail trend means for industry
Where the trend changes the playbookFor
Retail
Retail industry professionals can leverage these trends to create personalized and convenient shopping experiences for customers, either through online channels or physical stores.
For
Fashion
Fashion industry professionals can embrace these trends to offer new and innovative ways for customers to try and buy clothes, while reducing waste and increasing sustainability.
For
Technology
Technology industry professionals can develop new tools and platforms for retailers to offer virtual and augmented reality experiences, improving customer engagement and sales.
Trend signals
Trend signals for Domesticized Retail
Trend score 4.0 out of 10, from popularity 76%, activity 37%, freshness 8%.
Popularity76%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Domesticized Retail trend
5 featured examples from Jul 13 to Dec 15, 2012CategoryBusiness
At-Home Apparel Sampling
Frank & Oak Allows Men to Enjoy Shopping Without the Hassle
Disruptive innovation opportunity: Implement a virtual try-on technology in the online retail industry to enhance the shopping experience and increase customer satisfaction.
CategoryFashion
Monthly Clothing Subscriptions
Le Tote Lets Users Rent Full Outfits for $49 per Month
Disruptive innovation opportunity: Leverage technology and logistics to build a platform that facilitates the rental of clothing and accessories for customers looking for variety…
CategoryBusiness
Personalized Virtual Boutiques
Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money
The evolution of personalized virtual boutiques like Boutine paves the way for innovative models in online retail, offering unique shopping experiences and increased customer enga…
CategoryFashion
Custom Online Tailoring
The Black Lapel Retailers Take Measurements on the Web
Fashion retailers can leverage online tailoring to differentiate themselves and offer a unique value proposition.
CategoryBusiness
Virtual Fashion Sampling
Webcam Social Shopper by PrestShop Creates an AR Fitting Room
Integration of AR technology in online fashion retail.
