Merchandise Monopoly

Consumer obsession with concert merch drives demand for pop-up shops

Implications - As the Instagram era continues to emphasize personal style as a means of self-actualization, consumers are willing to go to great lengths in order to gain access to highly exclusive, limited edition tour merchandise. Specifically seen as a nostalgic reference to the psychedelic rock tees of the 1970's and 1980's, this progression demonstrates the need for traditional brands to reconsider alternate revenue streams considering the evolution of business models facing considerable disruption.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
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89,302 Total Clicks
Dec 15 - May 16
Average
Featured Examples
Album Tour Pop-Ups - The New Purpose Tour Pop-Up Sells Merchandise from Justin Bieber's Latest Tour
SCORE 7.2
Warm 986 Clicks Pub: May 17, 16
Album Tour Pop-Ups
The New Purpose Tour Pop-Up Sells Merchandise from Justin Bieber's Latest Tour
Following the success of his recent New York City event, Justin Bieber is launching a similar Purpose Tour pop-up in Toronto. Like the singer’s first pop-up, the temporary retail outlet will... [More]
Fleeting Fashion Lines - Merchandise from Travi$ Scott's Rodeo Tour is Only on Sale for 72 Hours
SCORE 6.4
Warm 1,624 Clicks Pub: Dec 16, 15
Fleeting Fashion Lines
Merchandise from Travi$ Scott's Rodeo Tour is Only on Sale for 72 Hours
Rapper Travi$ Scott announced on Instagram that merchandise to support his forthcoming Rodeo tour was available for purchase—for only 72 hours. Scott’s recently released album of the... [More]
Rap Album Pop-Up Shops - This Pop-Up Shop Will Sell 'The Life of Pablo' Merchandise
SCORE 3.3
Mild 2,603 Clicks Pub: Mar 18, 16
Rap Album Pop-Up Shops
This Pop-Up Shop Will Sell 'The Life of Pablo' Merchandise
Kanye West recently announced that he will be opening up a pop-up shop for ‘The Life of Pablo’ merchandise. Designed to celebrate the release of his latest album, the shop will give fans... [More]
Impromptu Rapper Pop-Ups - Drake's Views Pop-Up Promoted the Rapper's Newest Album Release
SCORE 4.3
Average 262 Clicks Pub: Apr 27, 16
Impromptu Rapper Pop-Ups
Drake's Views Pop-Up Promoted the Rapper's Newest Album Release
Following in the footsteps of Kanye West—whose Life of Pablo NYC pop-up was a hit among fans—Drake opened his own promotional activation in Toronto this past weekend. Celebrating his... [More]
Singer-Curated Pop-Ups - Justin Bieber is Launching a Purpose Tour Pop-Up Shop in New York City
SCORE 2.6
Mild 122 Clicks Pub: May 2, 16
Singer-Curated Pop-Ups
Justin Bieber is Launching a Purpose Tour Pop-Up Shop in New York City
Justin Bieber recently announced that he is teaming up with the New York City retailer VFILES to launch a Purpose Tour pop-up shop. Following in the footsteps of stars such as Kanye West, the new... [More]
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