Rapper Travi$ Scott announced on Instagram that merchandise to support his forthcoming Rodeo tour was available for purchase -- for only 72 hours. Scott's recently released album of the same name was received immensely well among fans of the artist, perhaps the same people rushing over to the rapper's website to get their hands on these one-of-a-kind pieces.
Highlights from the collection include bomber jackets, hoodies, T-shirts and socks. Apart from a range of apparel options, the merchandise also includes Rodeo-branded lighters and iPhone cases.
The Rodeo tour's fleeting clothing line utilizes an interesting marketing tactic that relies on the immediacy of social media to excite fans. Furthermore, its ephemeral nature only makes the collection feel more exclusive.