Irreverent Hip-Hop Collections

The Golf Wang Fall/Winter Lookbook Features a Multitude of Color

The Golf Wang Fall/Winter 2014 lookbook is just as eccentric and tongue-in-cheek as the brand's past efforts. Golf Wang is the in-house label for Odd Future, a hip-hop collective fronted by the notorious rapper and producer Tyler, The Creator. The merchandise is a faithful reflection of the group itself, which has been known to favor wackiness and profanity.

Though minimalism and monochrome have been ruling streetwear, the brand throws caution to the wind with its latest offerings. Tyler and the gang have created a vibrant, unabashed smorgasbord of colors, prints and patterns. The kaleidoscopic designs are printed on dress shirts, rugby shirts and outwear.

If you like Odd Future's music, you wont be disappointed by the brazen offerings in the Golf Wang Fall/Winter 2014 lookbook.

Eccentric Streetwear
The Golf Wang Fall/Winter 2014 collection incorporates bold prints and patterns that disrupt the current minimalist trend in streetwear fashion.
Hip-hop Fashion
The irreverent and colorful style of the Golf Wang brand could inspire a new hip-hop fashion trend.
Youth Culture Fashion
The wacky and profane designs of Golf Wang appeal to youth culture and could lead to a disruptive innovation in the fashion industry.

Industries Being Reshaped

Apparel Industry
The Golf Wang Fall/Winter 2014 collection, with its bold use of color and prints, could disrupt the current trends in the apparel industry.
Streetwear Industry
The Golf Wang brand, with its irreverent and colorful style, could shake up the streetwear industry.
Music Merchandise Industry
Golf Wang's merchandise, reflecting the irreverent style of the hip-hop group Odd Future, could lead to a disruptive innovation in the music merchandise industry.
SCORE
5.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 76%
Freshness 8%

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