Category
Tech
Persistent Context
Trend cluster
Category
Provocative
Diversity
Adult entertainment brands adapt to be more positive and accessible.
6.0
Trend score
What's Happening
What is the Provocative Diversity trend?
Provocative Diversity: With younger generations being more open and discussions revolving around sexuality growing, adult entertainment brands are approaching promotions in a new way. Looking to expand its reach, Pornhub and other adult entertainment brands have implemented VR technology to make its experiences more realistic. In addition, its name has been associated with fashion shows and interactive games for couples -- helping to broaden how consumers see the brand and expand its reach organically.
Evidence
Examples of the Provocative Diversity trend
CategoryFashion
Adult-Branded Apparel
Shayne Oliver's 'Hood By Air Worked' in Partnership with 'PornHub' for NYFW
Collaborations between fashion brands and adult entertainment companies could become more common, presenting opportunities for designers and brands to push the envelope and appeal…
CategoryNaughty
Adult VR Festivals
A Virtual Reality Festival in Japan Simulated a Series of Sensual Experiences
The adult virtual reality festival showcases the potential for creating immersive and sensual experiences using virtual reality technology.
CategoryNaughty
Lubricant-Promoting Slides
Pornhub Created the 'World's Biggest Lube Slide' to Showoff Its Product
Exploring innovative ways to promote adult entertainment products and services.
Workshop question
How can your brand make use of VR and AR to enhance consumer engagement and reach?
Trend themes
Themes within the Provocative Diversity trend
Three behaviours holding the trend together01
Virtual Reality Porn
The adult industry is turning to VR technology to make experiences more realistic and attract younger consumers.
02
Interactive Adult Games
Pornhub and other adult entertainment brands are creating interactive games that combine health and fitness with sensual experiences.
03
Non-traditional Brand Partnerships
Eccentric fashion brands like Hood By Air are partnering with adult entertainment companies to expand reach and appeal to younger audiences.
Industry implications
What the Provocative Diversity trend means for industry
Where the trend changes the playbookFor
Virtual Reality Technology
The growing popularity of VR technology is creating disruptive innovation opportunities for the adult entertainment industry.
For
Gaming & Health & Fitness Industries
The integration of sensual experiences into interactive games presents disruptive innovation opportunities for the gaming and health and fitness industries.
For
Fashion Industry
Non-traditional brand partnerships with adult entertainment companies presents disruptive innovation opportunities for the fashion industry to expand reach and appeal to younger audiences.
Trend signals
Trend signals for Provocative Diversity
Trend score 6.0 out of 10, from popularity 86%, activity 86%, freshness 8%.
Popularity86%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
