Upscale fashion collaborations feature old school cartoon favorites
Implications - Nostalgic fashion collaborations that feature cult cartoon favorites highlight the pervasive interest in narrative apparel that showcases several layers of a consumer's interests through cultural iconography. This shift demonstrates the inherent reach of unexpected collaborative collections in uniting consumer tribes that may not have previously overlapped, while it's also a reminder that such progressions play upon elements that appeal to consumers outside of the Millennial demographic.
Workshop Question - How could your brand tie in pop culture references and elements of nostalgia into your business? How would that resonate with your key demographic?