To parallel the wellness craze, brands introduce kid-centric health aids
Implications - As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity.
Workshop Question - How does your product accommodate the consumer in all stages of their lives?
Trend Themes
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Age-specific Health Products — Brands are introducing health aids for kids that focus on age-specific health to reflect the Millennial trend of prioritizing personal wellness onto their children.
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Functional Foods and Probiotics — Consumers seek out nutrient-dense foods and drinks that offer health benefits beyond the basic nutritional content, leading to the introduction of probiotics and functional foods in various products.
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Non-dairy Options with Added Nutrition — Rise in healthy eating habits has prompted consumers to see added sugars as something to avoid, and seek out non-dairy options with little-to-no added sugars for a refreshing and nourishing snack.
Industry Implications
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Consumer Goods — Brands are introducing age-specific health products with functional nutrients and probiotics to reflect the growing trend of prioritizing personal wellness onto their children.
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Food and Beverage — The introduction of products with probiotics and added nutritional value in dairy-based and non-dairy-based snacks and drinks has prompted a shift towards nutrient-dense foods.
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Healthcare — Introducing probiotics to infant formulas and other child-specific health products are part of the growing trend towards preventative healthcare to support the digestive and immune systems of young children.
