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Probiotic Youth

To parallel the wellness craze, brands introduce kid-centric health aids

Implications - As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity.

Workshop Question - How does your product accommodate the consumer in all stages of their lives?
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
86,887 Total Clicks
Sep 14 - Nov 16
Mild
BusinessLifestyleFoodHealthLifeDrinkingYouthLife-StagesBabies
Featured Examples
Drinkable Probiotic Yogurts - Fruzinga's Yogurt Bottles Introduce a New Wave of Functional Dairy
SCORE 5.2
Warm 2,278 Clicks Pub: Jun 24, 16
Drinkable Probiotic Yogurts
Fruzinga's Yogurt Bottles Introduce a New Wave of Functional Dairy
Drinkable yogurt bottles have been targeted at kids for years, but a rise in on-the-go eating and portable packaging has created new appeal for these products among adults. On top of this,... [More]
Probiotic Puree Popsicles - Ruby Rockets are Powered by Fruits, Veggies and Dairy-Free Probiotics
SCORE 3.5
Mild 935 Clicks Pub: Jun 2, 16
Probiotic Puree Popsicles
Ruby Rockets are Powered by Fruits, Veggies and Dairy-Free Probiotics
These puree popsicle snacks by Ruby Rockets are made with a variety of non-dairy ingredients that make them both refreshing and nourishing. The treats come in an assortment of space-themed flavors... [More]
Flavored Drinking Straws - Tubulars' Straws Infuse Plain Milk with Tasty Flavors
SCORE 3.4
Mild 4,594 Clicks Pub: Sep 7, 14
Flavored Drinking Straws
Tubulars' Straws Infuse Plain Milk with Tasty Flavors
Tubulars Milk Flavoring Straws are designed to encourage kids to drink dairy products. There are tons of kids who don’t like the taste of plain milk, and this has been addressed with numerous... [More]
Probiotic Infant Formulas - The Gerber Good Start Milk-Based Powder is Enriched with Probiotics
SCORE 3
Mild 302 Clicks Pub: Oct 11, 16
Probiotic Infant Formulas
The Gerber Good Start Milk-Based Powder is Enriched with Probiotics
With the introduction of Gerber Good Start, the brand is setting itself apart as the only one of its kind to offer consumers probiotics in milk-based powder formulas. The reasoning behind the... [More]
Probiotic Fruit Gummies - The Tiny Gummies are Made with Active Cultures to Support Digestive Health
SCORE 1.5
Untested 420 Clicks Pub: Nov 1, 16
Probiotic Fruit Gummies
The Tiny Gummies are Made with Active Cultures to Support Digestive Health
Little Duck Organics recently debuted a new fruit and veggie snack called Tiny Gummies, which is packed with healthy probiotics that help support children’s digestive health. With two delicious... [More]
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