Category
Lifestyle
Assisted Choices
Trend cluster
Category
Stylized
Audio
Brands use celebrity endorsements and exaggerated concepts to market headphones.
4.3
Trend score
Trend
What is the Stylized Audio trend?
Stylized Audio: Since 'Beats By Dre' became popularized a few years back, it seems that audio brands have become highly focused on stylizing their products. To do so, many have employed huge celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions. In addition, musicians like Will.i.am are creating their own products and promoting them by leveraging their industry expertise. This illustrates that, along with other tech accessories, buying headphones has become as much about status as it has about the quality of sound for many consumers.
Trend themes
Themes within the Stylized Audio trend
Three behaviours holding the trend together01
Celebrity Endorsements
Brands are employing celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions
02
Stylized Audio Products
Buying headphones has become as much about status as it has about the quality of sound for many consumers.
03
Choreographed Headphone Ads
Audio brands are creating commercials that depict the urban setting and product features.
Industry implications
What the Stylized Audio trend means for industry
Where the trend changes the playbookFor
Tech Accessories
Developing headphones with special features can increase sales and improve brand positioning.
For
Music Industry
Musicians can create and promote their own headphones by leveraging their industry expertise.
For
Advertising and Marketing
Brands are using celebrity endorsements and creative advertisements to capture customer attention and increase sales.
Workshop question
How does your product messaging align with the personal branding of your target consumer?
Trend signals
Trend signals for Stylized Audio
Trend score 4.3 out of 10, from popularity 70%, activity 50%, freshness 8%.
Popularity70%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Stylized Audio trend
4 featured examples from Sep 21 to Nov 2, 2016CategoryTech
Wireless Necklace Heaphones
Will.i.am's 'i.am Buttons' Turn Into a Necklace When Not in Use
The growth of technological wearables in the form of jewelry and accessories can inspire companies to develop similar products that combine fashion and electronics.
CategoryPop Culture
Celebrity-Endorsed Headphones
These Cat Ear Headphones are Being Sold by Ariana Grande
The rise of celebrity-endorsed headphones creates opportunities for consumer electronics companies to collaborate with influencers and expand their product ranges.
CategoryMarketing
Choreographed Headphone Ads
This Bose Commercial Follows a Dancer Throughout the Streets of London
Companies that manufacture headphones can create innovative products that provide consumers with enhanced features like noise cancellation, immersion, and safety.
CategoryTech
Star-Studded Headphone Ads
The New Beats By Dre are Promoted by Amber Rose, Pharrell & Many More
The consumer electronics industry has the opportunity to develop and improve wireless headphone technology to meet the growing demand for convenience and mobility.
