Brands use celebrity endorsements and exaggerated concepts to market headphones
Implications - Since 'Beats By Dre' became popularized a few years back, it seems that audio brands have become highly focused on stylizing their products. To do so, many have employed huge celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions. In addition, musicians like Will.i.am are creating their own products and promoting them by leveraging their industry expertise. This illustrates that, along with other tech accessories, buying headphones has become as much about status as it has about the quality of sound for many consumers.
Workshop Question - How does your product messaging align with the personal branding of your target consumer?
Trend Themes
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Celebrity Endorsements — Brands are employing celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions
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Stylized Audio Products — Buying headphones has become as much about status as it has about the quality of sound for many consumers.
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Choreographed Headphone Ads — Audio brands are creating commercials that depict the urban setting and product features.
Industry Implications
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Tech Accessories — Developing headphones with special features can increase sales and improve brand positioning.
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Music Industry — Musicians can create and promote their own headphones by leveraging their industry expertise.
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Advertising and Marketing — Brands are using celebrity endorsements and creative advertisements to capture customer attention and increase sales.
4 Featured, 27 Examples:
72,598 Total Clicks
Date Range:
Sep 16 — Nov 16
Trending:
Average
Consumer Insight Topics:
