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Stylized Audio

Brands use celebrity endorsements and exaggerated concepts to market headphones

Implications - Since 'Beats By Dre' became popularized a few years back, it seems that audio brands have become highly focused on stylizing their products. To do so, many have employed huge celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions. In addition, musicians like Will.i.am are creating their own products and promoting them by leveraging their industry expertise. This illustrates that, along with other tech accessories, buying headphones has become as much about status as it has about the quality of sound for many consumers.

Workshop Question - How does your product messaging align with the personal branding of your target consumer?

SCORE 4.9

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Activity

Freshness

Megatrends

Patterns

4 Featured, 27 Examples: 50,521 Total Clicks

Date Range: Sep 16 - Nov 16

Trending: Average

Consumer Insight Topics: Pop Culture Tech Marketing Celeb Products Gadgets Branding Commercials

Featured Examples

Wireless Necklace Heaphones - Will.i.am's 'i.am Buttons' Turn Into a Necklace When Not in Use

SCORE 7.4

Warm 7,321 Clicks Pub: Nov 2, 16

Wireless Necklace Heaphones

Will.i.am's 'i.am Buttons' Turn Into a Necklace When Not in Use

The i.am Buttons, a new set of Bluetooth headphones from Will.i.am, act as a happy medium between the problems that plague both wireless and wired headphones. Whereas wireless headphones run the... [More]

Celebrity-Endorsed Headphones - These Cat Ear Headphones are Being Sold by Ariana Grande

SCORE 5.1

Warm 671 Clicks Pub: Sep 21, 16

Celebrity-Endorsed Headphones

These Cat Ear Headphones are Being Sold by Ariana Grande

These cat ear headphones come in a limited-edition design due to the fact that they have Ariana Grande’s debossed signature and styling on them. The headphones are wireless and come with cat... [More]

Choreographed Headphone Ads - This Bose Commercial Follows a Dancer Throughout the Streets of London

SCORE 3.6

Mild 259 Clicks Pub: Oct 20, 16

Choreographed Headphone Ads

This Bose Commercial Follows a Dancer Throughout the Streets of London

In order to illustrate the privacy of sound that’s granted by its ‘QuietComfort 35 Headphones,’ a new Bose commercial was created with Grey London’s help. It starts out... [More]

Star-Studded Headphone Ads - The New Beats By Dre are Promoted by Amber Rose, Pharrell & Many More

SCORE 3.4

Mild 197 Clicks Pub: Oct 19, 16

Star-Studded Headphone Ads

The New Beats By Dre are Promoted by Amber Rose, Pharrell & Many More

As a means of getting more attention for the new Beats By Dre release, the Apple subsidiary released a commercial dubbed ‘Got No Strings.’ Oddly enough, it starts out with a scene from... [More]