As a means of getting more attention for the new Beats By Dre release, the Apple subsidiary released a commercial dubbed 'Got No Strings.'
Oddly enough, it starts out with a scene from Disney's 1940 Pinocchio, who's introduced on stage with trumpets. He gleefully sings about how he doesn't have strings -- which the commercial then likens to the freedom that's granted by the new Beats By Dre wireless headphones. Next, the camera jumps to Snapchat's favorite record producer, DJ Khaled, who dances down the stairs of a mansion to the song.
Following this, an expansive roster of stars continue to be featured, including Nicki Minaj, PARTYNEXTDOOR, Karlie Kloss, Travis Scott, Rebel Wilson and even Steve Buscemi. In reference to the commercial, the company claims, "This is a celebration of life without strings. With Beats Wireless there's nothing to hold you down, make you fret, or make you frown."