This hangover ice cream from Korea is supposed to make you feel better after a big night out fuelled by large quantities of alcohol. The hangover cure takes the form of an ice cream bar, available from a South Korean convenience store chain.
The Gyeondyo Bar, which approximately (and aptly) translates to 'hang in there,' has a grapefruit flavor and contains oriental raisin tree fruit extract. The raisin tree fruit has been used as a cure for hangovers since the 1600s.
This product builds into South Korea's $126 million a year hangover cure industry, which also includes pills and soups to sooth the effects of drinking. Even though South Korea has the biggest number of alcohol consumers per capita, the hangover ice cream could prove lucrative internationally as well.
Key Themes Behind This Trend
- Hangover Cure Products
- Opportunity to innovate and create new hangover cure products that cater to the needs of alcohol consumers.
- Functional Food and Beverages
- Disruptive innovation potential in developing food and beverage products that provide specific health benefits, like hangover relief.
- Internationalization of Hangover Remedies
- Potential to expand and market hangover remedies globally, targeting alcohol consumers in various countries.
Where This Applies
- Food and Beverage
- Opportunity for the food and beverage industry to create and market functional products that address specific health needs, such as hangover relief.
- Pharmaceutical and Nutraceutical
- Disruptive innovation opportunities in developing new hangover cure products, including pills and supplements, within the pharmaceutical and nutraceutical industry.
- Convenience Stores
- Convenience store chains could capitalize on the hangover cure market by selling specialized products like hangover ice cream bars.
