With the introduction of Gerber Good Start, the brand is setting itself apart as the only one of its kind to offer consumers probiotics in milk-based powder formulas.
The reasoning behind the launch of this product line comes from research that shows that the good bacteria, or probiotics, that are found in breastmilk play a part in supporting the development of a young child's digestive and immune system.
The Gerber Good Start system includes different stages, such as Stage 1 Gerber Good Start Gentle, which is touted as "Gerber's closest formula to breastmilk." Other products include Gerber Good Start Soothe, which are specifically for babies with "colic, excessive crying and fussiness." Studies have shown that the use of some probiotics may be able to reduce the amounts that infants with colic cry.