Following up its gooey charcoal Ghostbusters-themed burger, Japan's J.S. BURGERS CAFE put together two different meals that consumers will be able to vote on during the USA's presidential election.
With two burgers representing Donald Trump and Hillary Clinton, each is made with ingredients that make them wholly different. Dubbed simply 'Mr. Burger' and 'Mrs. Burger,' the former aims to encapsulate the New York lifestyle as well as Donald Trump.
J.S. BURGERS CAFE does this by using an aged beef patty, coleslaw, pastrami and Russian dressing -- the last ingredient referencing the Republican's rather disturbing claims of fondness towards Vladimir Putin. Mrs. Burger meanwhile is made to reflect Chicago and Hillary Clinton -- using ingredients like a grilled hot dog, mustard, pickles and celery salt.
What's Driving This Trend
- Political-themed Food
- Opportunity for restaurants to create menu items based on political events and candidates.
- Novelty Burgers
- Opportunity for restaurants to create unique, eye-catching burgers that will attract customers.
- Food-based Pop Culture References
- Opportunity for restaurants to appeal to pop culture enthusiasts and fans with themed menu items referencing movies, TV shows, and current events.
Who This Affects Most
- Restaurant
- Restaurants can leverage the trend of political-themed food to drive sales and attract customers.
- Food and Beverage
- The food and beverage industry can explore the use of novel ingredients and flavor combinations to create unique and exciting menu items.
- Marketing and Advertising
- Marketing and advertising companies can create campaigns based on novel and unique menu items, tying them to current events and pop culture references.
