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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,232 more

Divergent Courtship

Singles seek out bizarre events to find a date with like-minded interests

Implications - Although many young people are still reveling in the hyper-convenience that's provided by increasingly streamlined dating apps, many others still prefer to meet in non-digital contexts. However, due to Millennials having such a short attention span, the events they're going to are highly focused. Also functioning well as an icebreaker, it becomes clear that consumers are prioritizing common interests and shared mindsets in finding a partner above mere convenience.
Workshop Question — Would it benefit your company to address consumers niche interests? Why or why not?
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 40 Examples:
51,416 Total Clicks
Date Range:
Aug 16 — Nov 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Armpit-Sniffing Date Nights
Armpit-Sniffing Date Nights
The Romancing the Armpit Event Had Singles Sniffing Out Their Matches
Earlier this spring, Bompas & Parr hosted an unusual date night dubbed ‘Romancing the Armpit.’ For those frustrated with the difficulties of meeting a potential love interest, this... MORE
Anime Gamer Dating Events
Anime Gamer Dating Events
'Pokémon Gokon' Runs Singles Mixers to Connect Pokémon Go Fans
ENA Ltd. is having some fun with the popularity of Pokémon Go by launching a singles mixer by the name of Pokémon Gokon—“Gokon” is a clever play on the Japanese word for “... MORE
Social Square Dancing Apps
Social Square Dancing Apps
The Tangdou Square Dance App Brings Helps Users Find Dance Partners
While square dancing may seem like an unlikely craze, the Tangdou Square Dance app has made the activity a hugely popular pastime in China. Dubbed “the Tinder of square dancing,” the app... MORE
Matchmaking 5K Runs
Matchmaking 5K Runs
'Love Me Run' Pairs Runners with a Companion for Each Kilometer
The “speed” in speed dating usually refers to time, but the Love Me Run is a speed dating event that’s more about velocity. Love Me Run is a 5K race, but the goal isn’t to... MORE
Speed Dating Buses
Speed Dating Buses
The 'Datemaster' bus is part of a speed dating campaign for 'Match.com'
With older dating sites having to compete with the dating apps that are so popular among Millennials, Match.com started a new venture in the form of a bus called Datemaster. The concept provided a... MORE
Surgical Mask Matchmaking Events
Surgical Mask Matchmaking Events
This Tokyo Event Uses Surgical Masks as a New Dating Tool
The Tokyo-based dating service Def Anniversary recently launched a new event that aims to use surgical masks as a dating tool. With many people in the city already donning the masks as a way to... MORE

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