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The Romancing the Armpit Event Had Singles Sniffing Out Their Matches

 - Nov 1, 2016
References: bompasandparr
Earlier this spring, Bompas & Parr hosted an unusual date night dubbed 'Romancing the Armpit.' For those frustrated with the difficulties of meeting a potential love interest, this event provided a different way to approach the idea of matchmaking.

Romancing the Armpit was held in May of 2016 at the London venue Alcoholic Architecture. Unlike a normal speed dating event, the unusual date night involved participants donning paper bags to hide their faces and then sniffing out potential matches. The idea behind the event was to look at the way pheromones influence attraction and how the Major Histocompatibility Complex molecules in body odor could bring people together.

With no rules on cleanliness or coiffure, Romancing the Armpit gave singles a unique opportunity to see if catching a whiff of someone else's natural scent could lead to true romance.