While square dancing may seem like an unlikely craze, the Tangdou Square Dance app has made the activity a hugely popular pastime in China. Dubbed "the Tinder of square dancing," the app is now the go-to platform for those looking for the perfect square dancing partners.
Originally a video-sharing website, Tangdou has evolved to become the premier social platform for square dancing fans. The app largely works by matching aspiring dancers with potential partners. Users can then chat through the app and arrange local events. However, the biggest draw of the app is the video feature, which highlights tutorials and performances from dance groups across China.
While the app may not be for everyone, its popularity demonstrates the growing demand for social matchmaking apps that connect those with common interests.
Why This Trend Is Growing
- Social Matchmaking Apps
- The popularity of Tangdou Square Dance app highlights the growing demand for social matchmaking apps that connect those with common interests.
- Video-based Tutorials
- Tangdou's video feature that highlights tutorials and performances offers an opportunity for disruptive innovation in the e-learning industry.
- Localized Events
- The app's ability to help users arrange local square dancing events presents a disruptive innovation opportunity in the events industry.
Industries Being Reshaped
- Social Networking
- Tangdou's success as a social platform for square dancing fans hints at an opportunity to disrupt the social networking industry with niched platforms.
- E-learning
- Video-based tutorials on Tangdou and other similar apps signal an opportunity for disruption in the e-learning industry.
- Events
- Tangdou's ability to help users organize localized events reveals a chance to disrupt the events industry with more localized and community-led events platforms.
