With older dating sites having to compete with the dating apps that are so popular among Millennials, Match.com started a new venture in the form of a bus called Datemaster.
The concept provided a literal interpretation of the term Love Bus and ran for a week. The bus concept allows travelers to speed date while they are commuting, with those willing to participate having to register online. The concept works to allow commuters to multitask, as a survey conducted by Match.com revealed that many single English people feel as though they don't have enough time to date due to work schedules and personal commitments.
The Datemaster provides a unique platform for singles to meet new people while functioning as an effective marketing campaign for Match.com