Beauty markers and pens make application on the go easy for consumers
Implications - Portable beauty applicators with a marker or pen-inspired design appeal to those looking for compact, on-the-go beauty applicators, as well as those inexperienced with makeup. Products that are easy to use and compact are likely to appeal to both minimalist consumers and those eager to try new products, democratizing what once were specialized skills.
Workshop Question - How could you improve the portability of your product?
Trend Themes
1. Portable Beauty Applicators - The popularity of portable beauty applicators with a marker or pen-inspired design democratizes makeup application.
2. Kidult Culture - Products that tap into play, nostalgia and other aspects of kidult culture are being reflected in a range of product designs in the beauty industry and beyond.
3. Writing Tool-inspired Applicators - Applicators that remind of writing tools are becoming popular for their precision tips, portability and ease of use by girls and women of all ages.
Industry Implications
1. Beauty Industry - The beauty industry is continually looking for new and innovative ways to make makeup application easy, enjoyable and portable.
2. Skincare Industry - The skincare industry is evolving and adapting towards all-natural skincare oils and convenient packaging designs.
3. Adult Toy Industry - The adult toy industry has an opportunity to create products that appeal to the kidult culture by tapping into play and nostalgia like the beauty industry.
