Category
Fashion
Scaled Restraint
Trend cluster
Category
Democratized
Makeup
Beauty markers and pens make application on the go easy for consumers.
4.3
Trend score
Trend
What is the Democratized Makeup trend?
Democratized Makeup: Portable beauty applicators with a marker or pen-inspired design appeal to those looking for compact, on-the-go beauty applicators, as well as those inexperienced with makeup. Products that are easy to use and compact are likely to appeal to both minimalist consumers and those eager to try new products, democratizing what once were specialized skills.
Trend themes
Themes within the Democratized Makeup trend
Three behaviours holding the trend together01
Portable Beauty Applicators
The popularity of portable beauty applicators with a marker or pen-inspired design democratizes makeup application.
02
Kidult Culture
Products that tap into play, nostalgia and other aspects of kidult culture are being reflected in a range of product designs in the beauty industry and beyond.
03
Writing Tool-Inspired Applicators
Applicators that remind of writing tools are becoming popular for their precision tips, portability and ease of use by girls and women of all ages.
Industry implications
What the Democratized Makeup trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry is continually looking for new and innovative ways to make makeup application easy, enjoyable and portable.
For
Skincare Industry
The skincare industry is evolving and adapting towards all-natural skincare oils and convenient packaging designs.
For
Adult Toy Industry
The adult toy industry has an opportunity to create products that appeal to the kidult culture by tapping into play and nostalgia like the beauty industry.
Workshop question
How could you improve the portability of your product?
Trend signals
Trend signals for Democratized Makeup
Trend score 4.3 out of 10, from popularity 61%, activity 62%, freshness 8%.
Popularity61%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Democratized Makeup trend
6 featured examples from Sep 2, 2016 to Feb 3, 2017CategoryFashion
Portable Manicure Markers
This Manicure Pen from Ciate Promises Up to 25 On-the-Go Applications
The nail polish industry can explore disruptive innovation opportunities by developing and marketing portable manicure pens that provide mess-free and convenient nail polish appli…
CategoryFashion
Matte Lip Markers
Milk Makeup's Opaque Lip Stain Packaging is Styled Like a Chunky Highlighter Pen
Cosmetics companies can explore the use of chunky highlighter pen packaging and highly concentrated formulas to reinvent lip stain products.
CategoryFashion
Roll-On Sun Protection
Milk Makeup's Sunshine Oil Comes in a Convenient Pen Format
The skincare industry can explore roll-on packaging and develop oil-based products that cater to the demand for convenient and effective skincare routines.
CategoryFashion
Eyeshadow Blender Pencils
MSQ Cosmetics' Eyeshadow Pencil Includes a Sponge Tip
Cosmetics companies can use this trend to innovate their product lines and offer more convenient options to their customers.
CategoryFashion
Lightweight Lip Markers
Focallure's 'BLING' Effortlessly Adds Mess-Free Pigment to Lips
The beauty industry can explore creating products with writing-tool applicators and lightweight formulas, in addition to organic ingredients.
CategoryFashion
Nourishing Skin Stamps
Milk Makeup's 'Tattoo Stamp' Offers an Easy Way to Apply Subtle Body Art
The cosmetics industry can explore innovative ways to create temporary body art products like the Tattoo Stamp.
