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Democratized Makeup

Beauty markers and pens make application on the go easy for consumers

Implications - Portable beauty applicators with a marker or pen-inspired design appeal to those looking for compact, on-the-go beauty applicators, as well as those inexperienced with makeup. Products that are easy to use and compact are likely to appeal to both minimalist consumers and those eager to try new products, democratizing what once were specialized skills.

Workshop Question - How could you improve the portability of your product?

SCORE 5.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 39 Examples: 66,474 Total Clicks

Date Range: Sep 16 - Feb 17

Trending: Warm

Consumer Insight Topics: Fashion Cosmetics

Featured Examples

Portable Manicure Markers - This Manicure Pen from Ciate Promises Up to 25 On-the-Go Applications

SCORE 7.2

Warm 3,671 Clicks Pub: Sep 2, 16

Portable Manicure Markers

This Manicure Pen from Ciate Promises Up to 25 On-the-Go Applications

Ciate’s ‘Mani Marker’ is a portable manicure pen that offers an easy and mess-free way for women to apply nail polish on the go. With its precision tip, the product promises to... [More]

Matte Lip Markers - Milk Makeup's Opaque Lip Stain Packaging is Styled Like a Chunky Highlighter Pen

SCORE 5.8

Warm 1,618 Clicks Pub: Sep 2, 16

Matte Lip Markers

Milk Makeup's Opaque Lip Stain Packaging is Styled Like a Chunky Highlighter Pen

While it’s fairly common for lip stain products to come in a pen format for mess-free applications, Milk Makeup’s ‘Lip Markers’ emphasize their likeness to chunky highlighter... [More]

Roll-On Sun Protection - Milk Makeup's Sunshine Oil Comes in a Convenient Pen Format

SCORE 5.9

Warm 1,239 Clicks Pub: Sep 2, 16

Roll-On Sun Protection

Milk Makeup's Sunshine Oil Comes in a Convenient Pen Format

Sun protection products come in a number of forms, including creams, sprays and wipes, but ‘Sunshine Oil’ from Milk Makeup is in a category of its own. This skin-protecting product is... [More]

Eyeshadow Blender Pencils - MSQ Cosmetics' Eyeshadow Pencil Includes a Sponge Tip

SCORE 4.6

Average 655 Clicks Pub: Feb 3, 17

Eyeshadow Blender Pencils

MSQ Cosmetics' Eyeshadow Pencil Includes a Sponge Tip

The cream eyeshadow pencils from MSQ Cosmetics—a company that was established in Nanchang, China—set themselves apart from many other pen-shaped eyeshadow applicators on the market by including... [More]

Lightweight Lip Markers - Focallure's 'BLING' Effortlessly Adds Mess-Free Pigment to Lips

SCORE 3.7

Mild 427 Clicks Pub: Feb 3, 17

Lightweight Lip Markers

Focallure's 'BLING' Effortlessly Adds Mess-Free Pigment to Lips

‘Focallure’ is a beauty brand out of Guangdong, China, that provides a range of convenient cosmetic products for women. In its BLING collection, there are concealer-and-bronzer combos,... [More]

Nourishing Skin Stamps - Milk Makeup's 'Tattoo Stamp' Offers an Easy Way to Apply Subtle Body Art

SCORE 2.7

Mild 579 Clicks Pub: Sep 2, 16

Nourishing Skin Stamps

Milk Makeup's 'Tattoo Stamp' Offers an Easy Way to Apply Subtle Body Art

‘Tattoo Stamp’ is the name of a new Milk Makeup product that offers an easy way to apply small-scale temporary body art. The pen-shaped product looks like an eyeliner, but its cap... [More]