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Democratized Makeup

Beauty markers and pens make application on the go easy for consumers

Implications - Portable beauty applicators with a marker or pen-inspired design appeal to those looking for compact, on-the-go beauty applicators, as well as those inexperienced with makeup. Products that are easy to use and compact are likely to appeal to both minimalist consumers and those eager to try new products, democratizing what once were specialized skills.
Workshop Question - How could you improve the portability of your product?
Trend Themes
1. Portable Beauty Applicators - The popularity of portable beauty applicators with a marker or pen-inspired design democratizes makeup application.
2. Kidult Culture - Products that tap into play, nostalgia and other aspects of kidult culture are being reflected in a range of product designs in the beauty industry and beyond.
3. Writing Tool-inspired Applicators - Applicators that remind of writing tools are becoming popular for their precision tips, portability and ease of use by girls and women of all ages.
Industry Implications
1. Beauty Industry - The beauty industry is continually looking for new and innovative ways to make makeup application easy, enjoyable and portable.
2. Skincare Industry - The skincare industry is evolving and adapting towards all-natural skincare oils and convenient packaging designs.
3. Adult Toy Industry - The adult toy industry has an opportunity to create products that appeal to the kidult culture by tapping into play and nostalgia like the beauty industry.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 39 Examples:
99,677 Total Clicks
Date Range:
Sep 16 — Feb 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Portable Manicure Markers
Portable Manicure Markers
This Manicure Pen from Ciate Promises Up to 25 On-the-Go Applications
Ciate’s ‘Mani Marker’ is a portable manicure pen that offers an easy and mess-free way for women to apply nail polish on the go. With its precision tip, the product promises to... MORE
Matte Lip Markers
Matte Lip Markers
Milk Makeup's Opaque Lip Stain Packaging is Styled Like a Chunky Highlighter Pen
While it’s fairly common for lip stain products to come in a pen format for mess-free applications, Milk Makeup’s ‘Lip Markers’ emphasize their likeness to chunky highlighter... MORE
Roll-On Sun Protection
Roll-On Sun Protection
Milk Makeup's Sunshine Oil Comes in a Convenient Pen Format
Sun protection products come in a number of forms, including creams, sprays and wipes, but ‘Sunshine Oil’ from Milk Makeup is in a category of its own. This skin-protecting product is... MORE
Eyeshadow Blender Pencils
Eyeshadow Blender Pencils
MSQ Cosmetics' Eyeshadow Pencil Includes a Sponge Tip
The cream eyeshadow pencils from MSQ Cosmetics—a company that was established in Nanchang, China—set themselves apart from many other pen-shaped eyeshadow applicators on the market by including... MORE
Lightweight Lip Markers
Lightweight Lip Markers
Focallure's 'BLING' Effortlessly Adds Mess-Free Pigment to Lips
‘Focallure’ is a beauty brand out of Guangdong, China, that provides a range of convenient cosmetic products for women. In its BLING collection, there are concealer-and-bronzer combos,... MORE
Nourishing Skin Stamps
Nourishing Skin Stamps
Milk Makeup's 'Tattoo Stamp' Offers an Easy Way to Apply Subtle Body Art
‘Tattoo Stamp’ is the name of a new Milk Makeup product that offers an easy way to apply small-scale temporary body art. The pen-shaped product looks like an eyeliner, but its cap... MORE

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