The cream eyeshadow pencils from MSQ Cosmetics—a company that was established in Nanchang, China—set themselves apart from many other pen-shaped eyeshadow applicators on the market by including a sponge tip at the other end of the cosmetic that can be used for blending.
The double-ended shimmery mineral cream eyeshadow pens are offered in colors like Pearl, Golden, Naked and Earth, each of which adds a subtle hue to the eyelid area.
This two-in-one system simplifies the tradition of packaging a palette of eyeshadow colors with a small double-sided sponge applicator. Rather than having to worry about ensuring that the small makeup tool is put back into the cosmetic compact after use, consumers can feel assured that the portable pen product provides all of the necessary tools for application.
Why This Trend Is Growing
- Double-ended Cosmetic Products
- Brands can innovate and add convenience to their cosmetic lines by including double-ended applicators for their products.
- Multi-functional Makeup Tools
- Highlighting multiple uses for one makeup tool can be an opportunity for brands to create innovative cosmetic products for their consumers.
- Simpler Eyeshadow Application
- Creating easy-to-use, all-in-one eyeshadow products can offer consumers a hassle-free solution to their beauty routines.
Industries Being Reshaped
- Cosmetics
- Cosmetics companies can use this trend to innovate their product lines and offer more convenient options to their customers.
- Beauty
- The beauty industry can utilize this trend to simplify and improve their customers' experience with makeup application.
- Retail
- Retailers can take advantage of this trend by offering a wider range of double-ended makeup tools and products to appeal to their customers' demands.
