'Focallure' is a beauty brand out of Guangdong, China, that provides a range of convenient cosmetic products for women. In its BLING collection, there are concealer-and-bronzer combos, highlighters that come in roll-on stick formats and lip gloss colors that are packaged in "watercolor pen" applicators.
The lip gloss pen comes in three basic shades of red, orange and pink that are made with only organic ingredients to providing long-lasting color that won't crease or smudge. In fact the formula is so lightweight, the brand notes: "You may not feel it."
Across the global beauty industry, applicators that remind of writing tools are becoming popular for their precision tips, portability and ease of use by girls and women of all ages.
What Makes This Trend Stand Out
- Writing-tool Applicators
- The use of writing-tool applicators in the beauty industry provides for precise, portable, and convenient products.
- Lightweight Cosmetic Formulas
- Beauty companies can innovate by creating lightweight cosmetic formulas that provide long-lasting color without the heavy feel.
- Organic Ingredients
- The trend towards organic ingredients in beauty products is growing, with consumer preference shifting towards clean beauty.
Sectors Adopting This
- Beauty
- The beauty industry can explore creating products with writing-tool applicators and lightweight formulas, in addition to organic ingredients.
- Organic Cosmetics
- Organic cosmetics companies can innovate by incorporating writing-tool applicators and creating lightweight formulas for their products to meet consumer preferences.
- Manufacturing
- Manufacturing companies can capitalize on the trend towards using writing-tool applicators by creating and supplying these precision applicators to various industries, including beauty.
