'Focallure' is a beauty brand out of Guangdong, China, that provides a range of convenient cosmetic products for women. In its BLING collection, there are concealer-and-bronzer combos, highlighters that come in roll-on stick formats and lip gloss colors that are packaged in "watercolor pen" applicators.
The lip gloss pen comes in three basic shades of red, orange and pink that are made with only organic ingredients to providing long-lasting color that won't crease or smudge. In fact the formula is so lightweight, the brand notes: "You may not feel it."
Across the global beauty industry, applicators that remind of writing tools are becoming popular for their precision tips, portability and ease of use by girls and women of all ages.