This gorgeous new Lancôme rose blush highlighter is making beauty lovers swoon. The oil-free powder blush, or La Rose À Poudrer, is also being dubbed the world's most beautiful highlighter and blush, as it comes in the shape of a feminine flower.
The product is currently making waves in the beauty blogger and vlogger community. There are many YouTube reviews of the product up already, even though the product is a brand new release from Lancôme's spring makeup collection.
The product, which retails for $79, is currently sold out on the Lancôme website. The actual product itself is made of a delicate textile material. The collection also has many other products including, eyeshadow palettes, makeup brushes and a variety of lip colors. The collection has a Parisian boudoir look and looks very elegant and brings a touch of sophistication to a woman's makeup collection.
What's Driving This Trend
- Floral-shaped Cosmetics
- Opportunity to innovate by creating more cosmetic products in the shape of natural flowers.
- Luxury Makeup Collections
- Disruptive innovation can be achieved by creating makeup collections that are luxurious and sophisticated.
- Beauty Blogging and Vlogging
- Opportunities to innovate in the content creation and influencer marketing spaces surrounding beauty products.
Who This Affects Most
- Cosmetics
- Innovative use of shapes and materials to create unique cosmetic products for the beauty industry.
- Fashion
- Opportunities to create a cohesive look and branding for makeup collections to complement clothing lines.
- Marketing and Advertising
- Chance to explore alternative content creation strategies and partner with influencers to promote new cosmetics releases.
