Owners insist on the most lavish sleeping spots for their spoiled pets
Implications - With fewer Millennials having kids, it seems that pets are reaping the benefits of their owner's excess income. Due to this, a surge in ultra-luxurious sleeping quarters for dogs have been devised -- with opulent dog day spas on the rise and even climate-controlled dens. As more owners continue to focus in on their pet's evolving needs, no matter how contrived they might be, specialized products are becoming more readily available to those willing to spend.
Workshop Question - If you were to make unexpected luxury a key aspect of your offering, how would that change your approach?