Dual-purpose home decor products suit consumers with limited space
Implications - Whether for design or for function, dual-purpose decor items can be both useful and contribute to the ambiance of the home. These products appeal to consumers with limited space, but those who still want to create ambiance without sacrificing the quality of the products. With Millennials being very status-driven, yet more likely to rent an apartment than own a home, utilizing space with high-quality items that serve more than one purpose is ideal.
Workshop Question - Think about how your product or service is used by your average consumer. How could you elevate that experience to be even more beneficial and worthwhile?