Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Dual
Decor
Dual-purpose home decor products suit consumers with limited space.
4.7
Trend score
Trend
What is the Dual Decor trend?
Dual Decor: Whether for design or for function, dual-purpose decor items can be both useful and contribute to the ambiance of the home. These products appeal to consumers with limited space, but those who still want to create ambiance without sacrificing the quality of the products. With Millennials being very status-driven, yet more likely to rent an apartment than own a home, utilizing space with high-quality items that serve more than one purpose is ideal.
Trend themes
Themes within the Dual Decor trend
Three behaviours holding the trend together01
Dual-Purpose Home Decor
Designing products with dual-purpose decor items creates useful and appealing products, especially for consumers with limited space like Millennials.
02
Multipurpose Lighting
Multipurpose light bulbs are the ideal solution for households that want to cut clutter while still enjoying a reliable source of light.
03
Functional Furniture
Designing furniture with added functionality, like baby-holding coffee tables, offers parents more benefits, which can lead to more conversions.
Industry implications
What the Dual Decor trend means for industry
Where the trend changes the playbookFor
Home Decor
Creating innovative home decor products such as Dual-Purpose Decor items can increase interest and excitement in the home decor marketplace.
For
Smart Furniture
The development of new and functional furniture, like stationary bike office chairs, can revolutionize the furniture industry by offering unique features and added benefits.
For
Smart Home Technology
Creating multipurpose home accessories and adding functions such as charging USB ports to light bulbs creates new opportunities to merge technology with everyday household items.
Workshop question
Think about how your product or service is used by your average consumer. How could you elevate that experience to be even more beneficial and worthwhile?
Trend signals
Trend signals for Dual Decor
Trend score 4.7 out of 10, from popularity 68%, activity 66%, freshness 8%.
Popularity68%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Dual Decor trend
5 featured examples from Aug 7 to Nov 3, 2016CategoryArt & Design
Baby-Holding Coffee Tables
The 'Boida' Table Allows Busy Parents to Multitask
The furniture manufacturing industry can explore new avenues for innovation by incorporating baby-friendly features into their designs and appealing to the needs of modern parents.
CategoryArt & Design
Branded Musical Chairs
The Sonos x KBH Københavns Møbelsnedkeri Chair is for Listening to Music
Disruptive innovation opportunity: Collaborate with audio technology companies to design furniture that enhances the listening experience.
CategoryArt & Design
Fireplace-Inspired Stereos
The Fireside Audiobox Changes Flame Patterns To Match the Music
Explore the fusion of technology and aesthetics to create innovative audio devices.
CategoryArt & Design
Stationary Bike Office Chairs
The XDesk Velo Lets Employees Pedal While They Work
The health and wellness industry can leverage the trend of stationary bike office chairs like the XDesk Velo to promote active lifestyles in office settings.
CategoryArt & Design
Device-Charging Light Bulbs
This Home Light Bulb Includes a USB for Powering Mobile Devices
Lighting manufacturers can explore the integration of new features, like USB charging, into their products to meet the evolving needs of consumers.
