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Sophisticated Stream

Consumers eschew choice for niche services with limited high-brow offerings

Implications - Economically speaking, streaming services can host a huge amount of content without incurring much extra cost. While a plethora of choice would seem like a boon for consumers, offering a limited selection of prestigious, sophisticated, and niche content is actually more appealing to consumers who take pride in their high-brow tastes.
Workshop Question - If you were to create a curated service or product line, what would you include from your current offerings?
Trend Themes
1. Niche Streaming Services - Consumers are eschewing vast selection for limited, high-quality content in streaming services.
2. Critically Curated Streaming Services - Curated streaming services that enlist film experts to deliver highly researched films with recommendations are becoming popular.
3. Throwback Streaming Services - Streaming services are offering opportunities to enjoy, not only the latest episodes of select TV-shows and original content but also throwback and lesser-known collections.
Industry Implications
1. Streaming Services - Disruptive innovation opportunity for streaming services offering high-quality, curated, and niche content.
2. Film Industry - Opportunity for lesser-known titles from the historic film and indie culture era to be streamed to satisfy the needs of film buffs.
3. Fashion Industry - Fashion-focused streaming services are emerging with runway footages and original series that help users rediscover their passion for fashion.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
75,051 Total Clicks
Date Range:
Jan 15 — Nov 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Fashion-Focused Streaming Services
Fashion-Focused Streaming Services
The M2M Streaming Service is Like the Netflix of Fashion
As streaming services are becoming more and more niche, IMG has produced its own visual offspring that caters to fashion fans. Titled M2M—short for “Made to Measure”—this... MORE
Broadway Show Streaming Services
Broadway Show Streaming Services
The Broadway HD Offers Live Streaming of Theatrical Shows at Home
For those that adore watching Broadway shows, you can now enjoy the plays from the comfort of your own home thanks to BroadwayHD. The streaming service allows viewers to pay per show they want to... MORE
Network Streaming Services
Network Streaming Services
An HBO Streaming Service is Set to Launch in the Us Next Year
HBO is finally “cutting the cord,” so to speak, by introducing a standalone HBO streaming service. Netflix has grown tremendously from a start-up venture to a revolutionary new way to... MORE
Critic-Curated Streaming Services
Critic-Curated Streaming Services
This Premium Service Offers a Highly Curated Selection of Films
‘Tribeca Shortlist’ is a premium streaming service that provides users with a highly curated selection of films. While platforms such as Netflix and Hulu rely on algorithms to see what... MORE
Curated Streaming Services
Curated Streaming Services
'Mubi' is a Streaming Service That Shows 30 Independent Films a Month
‘Mubi’ is the name of an independent film-streaming service that offers an alternative to the mainstream content that’s streamed to many consumers via Netflix. One of the main ways... MORE
Classic Film Streaming Services
Classic Film Streaming Services
FilmStruck Offers Classics from Film History and Rare Indie Films
FilmStruck, a new movie streaming service, is a collaboration between Turner Classic Movies and the Criterion Collection. Rather than offering massively popular titles as competing services do (e.g.... MORE
Throwback TV-Streaming Apps
Throwback TV-Streaming Apps
This Streaming App Lets You Access Classic ABC Network Content
ABC has launched a brand new streaming app that is designed to make it easier than ever for its loyal customers to stream and enjoy a wide variety of content. While the idea of a TV streaming app... MORE

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Delta Airlines Created Its Own Free Video Streaming Service
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