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Sophisticated Stream

Consumers eschew choice for niche services with limited high-brow offerings

Implications - Economically speaking, streaming services can host a huge amount of content without incurring much extra cost. While a plethora of choice would seem like a boon for consumers, offering a limited selection of prestigious, sophisticated, and niche content is actually more appealing to consumers who take pride in their high-brow tastes.

Workshop Question - If you were to create a curated service or product line, what would you include from your current offerings?

SCORE 4.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 40,120 Total Clicks

Date Range: Jan 15 - Nov 16

Trending: Mild

Consumer Insight Topics: Pop Culture Media

Featured Examples

Fashion-Focused Streaming Services - The M2M Streaming Service is Like the Netflix of Fashion

SCORE 3.9

Mild 537 Clicks Pub: Mar 28, 16

Fashion-Focused Streaming Services

The M2M Streaming Service is Like the Netflix of Fashion

As streaming services are becoming more and more niche, IMG has produced its own visual offspring that caters to fashion fans. Titled M2M—short for “Made to Measure”—this... [More]

Broadway Show Streaming Services - The Broadway HD Offers Live Streaming of Theatrical Shows at Home

SCORE 5.1

Warm 337 Clicks Pub: Oct 31, 15

Broadway Show Streaming Services

The Broadway HD Offers Live Streaming of Theatrical Shows at Home

For those that adore watching Broadway shows, you can now enjoy the plays from the comfort of your own home thanks to BroadwayHD. The streaming service allows viewers to pay per show they want to... [More]

Network Streaming Services - An HBO Streaming Service is Set to Launch in the Us Next Year

SCORE 4.7

Average 1,197 Clicks Pub: Jan 29, 15

Network Streaming Services

An HBO Streaming Service is Set to Launch in the Us Next Year

HBO is finally “cutting the cord,” so to speak, by introducing a standalone HBO streaming service. Netflix has grown tremendously from a start-up venture to a revolutionary new way to... [More]

Critic-Curated Streaming Services - This Premium Service Offers a Highly Curated Selection of Films

SCORE 3.3

Mild 207 Clicks Pub: Oct 7, 15

Critic-Curated Streaming Services

This Premium Service Offers a Highly Curated Selection of Films

‘Tribeca Shortlist’ is a premium streaming service that provides users with a highly curated selection of films. While platforms such as Netflix and Hulu rely on algorithms to see what... [More]

Curated Streaming Services - 'Mubi' is a Streaming Service That Shows 30 Independent Films a Month

SCORE 2.9

Mild 200 Clicks Pub: Jun 15, 16

Curated Streaming Services

'Mubi' is a Streaming Service That Shows 30 Independent Films a Month

‘Mubi’ is the name of an independent film-streaming service that offers an alternative to the mainstream content that’s streamed to many consumers via Netflix. One of the main ways... [More]

Classic Film Streaming Services - FilmStruck Offers Classics from Film History and Rare Indie Films

SCORE 3.1

Mild 214 Clicks Pub: Nov 2, 16

Classic Film Streaming Services

FilmStruck Offers Classics from Film History and Rare Indie Films

FilmStruck, a new movie streaming service, is a collaboration between Turner Classic Movies and the Criterion Collection. Rather than offering massively popular titles as competing services do (e.g.... [More]