Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sophisticated
Stream
Consumers eschew choice for niche services with limited high-brow offerings.
3.4
Trend score
Trend
What is the Sophisticated Stream trend?
Sophisticated Stream: Economically speaking, streaming services can host a huge amount of content without incurring much extra cost. While a plethora of choice would seem like a boon for consumers, offering a limited selection of prestigious, sophisticated, and niche content is actually more appealing to consumers who take pride in their high-brow tastes.
Trend themes
Themes within the Sophisticated Stream trend
Three behaviours holding the trend together01
Niche Streaming Services
Consumers are eschewing vast selection for limited, high-quality content in streaming services.
02
Critically Curated Streaming Services
Curated streaming services that enlist film experts to deliver highly researched films with recommendations are becoming popular.
03
Throwback Streaming Services
Streaming services are offering opportunities to enjoy, not only the latest episodes of select TV-shows and original content but also throwback and lesser-known collections.
Industry implications
What the Sophisticated Stream trend means for industry
Where the trend changes the playbookFor
Streaming Services
Disruptive innovation opportunity for streaming services offering high-quality, curated, and niche content.
For
Film Industry
Opportunity for lesser-known titles from the historic film and indie culture era to be streamed to satisfy the needs of film buffs.
For
Fashion Industry
Fashion-focused streaming services are emerging with runway footages and original series that help users rediscover their passion for fashion.
Workshop question
If you were to create a curated service or product line, what would you include from your current offerings?
Trend signals
Trend signals for Sophisticated Stream
Trend score 3.4 out of 10, from popularity 57%, activity 37%, freshness 8%.
Popularity57%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Sophisticated Stream trend
7 featured examples from Jan 29, 2015 to Nov 2, 2016CategoryPop Culture
Fashion-Focused Streaming Services
The M2M Streaming Service is Like the Netflix of Fashion
The success of M2M demonstrates the potential for disruptive innovation within the fashion industry, such as creating interactive shopping experiences or integrating virtual try-o…
CategoryTech
Broadway Show Streaming Services
The Broadway HD Offers Live Streaming of Theatrical Shows at Home
Streaming platforms specializing in theatrical shows have the potential to disrupt the traditional broadcast and entertainment industry by offering unique content and experiences.
CategoryPop Culture
Network Streaming Services
An HBO Streaming Service is Set to Launch in the Us Next Year
The shift towards streaming services presents opportunities for growth and innovation in the traditional television broadcasting industry.
CategoryTech
Critic-Curated Streaming Services
This Premium Service Offers a Highly Curated Selection of Films
Streaming services should consider incorporating curated content into their offering, potentially partnering with professional critics.
CategoryPop Culture
Classic Film Streaming Services
FilmStruck Offers Classics from Film History and Rare Indie Films
FilmStruck disrupts the movie streaming industry by offering a specialized service that caters to film buffs and offers obscure and hard-to-find films.
CategoryPop Culture
Curated Streaming Services
'Mubi' is a Streaming Service That Shows 30 Independent Films a Month
As Mubi offers an alternative to mainstream content, it presents an opportunity for niche streaming services to cater to specific audiences and genres.
CategoryTech
Throwback TV-Streaming Apps
This Streaming App Lets You Access Classic ABC Network Content
The entertainment streaming industry can capitalize on the trend by introducing throwback TV-show options to attract a larger customer base.
