As streaming services are becoming more and more niche, IMG has produced its own visual offspring that caters to fashion fans. Titled M2M -- short for "Made to Measure" -- this video-streaming platform is very similar to Netflix.
M2M was first debuted on Apple TV before branching out and becoming available online and in app form. Like most streaming services, M2M offers documentaries, films and original series. It also features an entire section dedicated to runway footage, allowing users to relive their favorite catwalk moments from Fashion Week.
All of the video content on M2M is fashion-focused and includes such delicacies as Battle of Versailles, Tea at the Beatrice and more. Best of all, no matter how users stream M2M, it is completely free.
What's Driving This Trend
- Niche Streaming Services
- The rise of M2M highlights the trend of streaming platforms catering to specific interests, creating opportunities for niche streaming services in various industries.
- Fashion-focused Content
- M2M's success indicates the demand for fashion-focused content on streaming platforms, presenting opportunities for innovative fashion-related programming and partnerships.
- Multi-platform Accessibility
- The expansion of M2M across different devices and platforms showcases the trend towards multi-platform accessibility in streaming services, suggesting opportunities to create seamless user experiences and reach wider audiences.
Who This Affects Most
- Fashion
- The success of M2M demonstrates the potential for disruptive innovation within the fashion industry, such as creating interactive shopping experiences or integrating virtual try-on features.
- Media and Entertainment
- The emergence of fashion-focused streaming services like M2M presents the media and entertainment industry with opportunities to develop new content platforms or partnerships to cater to specific interests.
- Technology
- The demand for multi-platform accessibility in streaming services, as shown by M2M, presents the technology industry with opportunities to develop innovative solutions that enhance cross-device streaming experiences.
