Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Showtime Launches Over-the-Top Service with Existing Branding

 - Jun 4, 2015
References: sho & techcrunch
Television networks such as HBO, Bell Media and more have introduced their own standalone streaming services through new branding, yet Showtime has decided to forego such theatrics to focus on what really matters: The content and cost. By embracing its existing brand for the new over-the-top service, Showtime maintains familiarity for consumers on various levels.

Beyond that, Showtime hopes to entice new subscribers through competitive pricing -- $11 versus HBO NOW's $15 -- as well as coinciding its launch with the premiere of two of its more popular shows, "Ray Donovan" and "Masters of Sex." Partnering up with Apple to work exclusively with their devices, Showtime will attract young cord cutters in an effort to stay relevant.