HBO Go paved the way for more convenient schedules when it came to watching favorite television shows and movies, yet the HBO online subscription service hopes to take it to the next level. Some people might think it strange that the network giant would be moving away from its lucrative and popular options, yet it is clever attempt to stay ahead of the curb. After all, the HBO online subscription service will compete with such online channels like Netflix and Hulu.
In regards to the HBO online subscription service, HBO chief exec Richard Plepler says, “That is a large and growing opportunity that should no longer be left untapped. It is time to remove all barriers to those who want HBO. All in, there are 80 million homes that do not have HBO, and we will use all means at our disposal to go after them.” It is set to launch in 2015.
Why This Trend Is Growing
- Internet-only TV Streaming
- Disruptive innovation opportunity: Developing a platform that aggregates multiple streaming services into one convenient interface.
- Competition with Netflix
- Disruptive innovation opportunity: Creating original and exclusive content to attract and retain subscribers in the competitive streaming market.
- Removing Barriers to Access
- Disruptive innovation opportunity: Implementing new subscription models or pricing strategies to reach untapped audience segments who do not have access to traditional cable TV.
Industries Being Reshaped
- TV Streaming Services
- Disruptive innovation opportunity: Leveraging advanced algorithms and machine learning to personalize content recommendations and enhance user experience.
- Entertainment Industry
- Disruptive innovation opportunity: Utilizing virtual reality (VR) technology to create immersive and interactive entertainment experiences for subscribers.
- Subscription-based Media
- Disruptive innovation opportunity: Exploring partnerships with telecom companies to bundle streaming services with internet or mobile plans for added value and convenience.
