Media giant NBCUniversal has partnered with Roku to offer sports fans the ultimate Olympic streaming experience. As part of the partnership, Roku is working on making it simpler for users to access NBCU's 5000+ hours of Olympic coverage.
“We know that more engaging, personalized experiences are what consumers expect for this global event," explained a spokesperson from NBCU, which is why the company looked to team with Roku, a leader in the space of digital streaming. The Roku-based platform will feature countdown clocks, medal trackers, condensed replays, and highlight reels.
Amazon Fire, a Roku competitor, offers a similar service that provides users access to all 17 days of Olympic coverage. As a result, it appears that a parallel competition is set to be waged between the two services in regards to which can attain more subscribers throughout the duration of these exciting events.