NBC and Roku Deliver On-Demand Olympic Streaming
Niko Pajkovic — July 26, 2021 — Lifestyle
References: nbcuniversal & fiercevideo
Media giant NBCUniversal has partnered with Roku to offer sports fans the ultimate Olympic streaming experience. As part of the partnership, Roku is working on making it simpler for users to access NBCU's 5000+ hours of Olympic coverage.
“We know that more engaging, personalized experiences are what consumers expect for this global event," explained a spokesperson from NBCU, which is why the company looked to team with Roku, a leader in the space of digital streaming. The Roku-based platform will feature countdown clocks, medal trackers, condensed replays, and highlight reels.
Amazon Fire, a Roku competitor, offers a similar service that provides users access to all 17 days of Olympic coverage. As a result, it appears that a parallel competition is set to be waged between the two services in regards to which can attain more subscribers throughout the duration of these exciting events.
“We know that more engaging, personalized experiences are what consumers expect for this global event," explained a spokesperson from NBCU, which is why the company looked to team with Roku, a leader in the space of digital streaming. The Roku-based platform will feature countdown clocks, medal trackers, condensed replays, and highlight reels.
Amazon Fire, a Roku competitor, offers a similar service that provides users access to all 17 days of Olympic coverage. As a result, it appears that a parallel competition is set to be waged between the two services in regards to which can attain more subscribers throughout the duration of these exciting events.
Trend Themes
1. Immersive Olympic Streaming - The trend towards innovative viewing options featuring interactive elements such as countdown clocks, medal trackers, condensed replays, and highlight reels opens up opportunities for the integration of VR, AR and AI in all types of live event programming.
2. On-demand Sports Coverage - The movement towards on-demand and personalized sports content can be implemented to other sports and events, providing access to a wider audience of niche and local sports.
3. Streaming Partnerships - Partnerships between media giants and established digital streaming leaders yield mutually beneficial results for increasing audiences and brand recognition.
Industry Implications
1. Sports Technology - Advancements in technologies such as virtual, augmented, and artificial reality open up a plethora of possibilities for creating interactive and engaging sports content for audiences at all levels of fandom.
2. OTT Streaming - Over-The-Top streaming services that prioritize personalized experiences are poised to gain a larger market share of the sports broadcasting industry as viewers look for more engaging and flexible ways to consume sports content.
3. Adtech - The rise of targeted advertising in live sports streams presents opportunities for advertisers and brands to provide more personalized and relevant content to viewers.
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