Cable networks and satellite TV companies are all scrambling to introduce their own streaming services, the latest being Sling TV, which was announced at CES 2015. Although an experiment by Dish, a satellite TV provider, Sling TV is meant to be a complementary service, not a replacement entirely, that will target a demographic currently not being specifically addressed: 18 to 35 year olds.
For $20 a month, Sling TV will grant people access to cable networks such as TNT, TBS, CNN, Food Network, HGTV, Cartoon Network, Adult Swim, the Disney Channel, ESPN, and ESPN2. This would make it the perfect partner to Netflix and similar streaming media platforms. Roger Lynch, the newly named CEO of Sling TV, says, "Our strategy was never to replicate traditional pay TV over the Internet. We don't think that's the right approach."