FilmStruck, a new movie streaming service, is a collaboration between Turner Classic Movies and the Criterion Collection. Rather than offering massively popular titles as competing services do (e.g. Netflix, Amazon, or Hulu,) FilmStruck focuses on lesser known titles and classics that appeal to film buffs.
As streaming services have risen in popularity, it has become easier for people to watch movies on demand. However, the nature of the streaming economy has forced providers to spend their resources on popular options rather than artistic classics that are relatively obscure. By offering the complete Criterion Collection, as well as other "hard-to-find gems," as FilmStruck puts it, the service should give people who are serious about film the same level of convenience.
The FilmStruck library includes over 1,100 movies, with a focus on critically acclaimed, foreign, indie and cult classics.
Why This Trend Is Growing
- Streaming Service Expansion
- FilmStruck offers a unique streaming service focused on lesser known titles and classics, highlighting the trend of expanding streaming options beyond popular titles.
- Curation of Niche Content
- FilmStruck's partnership with the Criterion Collection showcases the trend of curating specific, high-quality content for niche audiences.
- Rise of Film Buff Culture
- FilmStruck taps into the trend of catering to film enthusiasts who want access to a wide range of critically acclaimed, foreign, indie, and cult classics.
Industries Being Reshaped
- Movie Streaming
- FilmStruck disrupts the movie streaming industry by offering a specialized service that caters to film buffs and offers obscure and hard-to-find films.
- Entertainment
- The emergence of FilmStruck highlights the opportunity for the entertainment industry to cater to a niche audience of serious film enthusiasts.
- Digital Media
- FilmStruck's unique approach to streaming showcases the potential for disruption within the digital media landscape, encouraging other platforms to explore specialized content offerings.
