Today, New York City is holding its first ever Stream Con, an event where fans of immensely popular streaming shows can meet and engage with stars.
Stream Con will be attended by some of YouTube's most recognizable faces, from stars who have created and maintain their own weekly or daily shows to people who have achieved what seems like almost accidental fame through viral videos. Previous events of this nature, like Vidcon in Anaheim, California, have drawn overwhelming numbers of hyper-excited teenage fans.
Besides allowing fans to unleash their fervent love for their favorite Internet talent, Stream Con serves a more strategic purpose. Like Vidcon does for Hollywood executives, Stream Con will allow Madison Avenue advertising firms to engage with and better understand the power of digital content.
Key Themes Behind This Trend
- Digital Influencer Marketing
- Stream Con provides a platform for Madison Avenue advertising firms to engage and better understand the power of digital content and influencers, creating opportunities for disruptive digital marketing campaigns.
- Online Celebrity Culture
- Stream Con gathers popular internet personalities and reinforces the emerging market for online celebrity culture, indicating potential for growth and innovation within the entertainment industry.
- Virtual Meet-and-greets
- Stream Con's attendee engagement approach through meet-and-greets with internet stars and their fans fuels the demand for online experiences and creates opportunities for virtual, personalized meet-and-greets with influencers.
Where This Applies
- Digital Advertising
- Through Madison Avenue advertising firms, Stream Con creates new avenues for advertising and brands, promoting a shift towards digital advertising tactics that prioritize digital content creation and influencer marketing partnerships.
- Entertainment
- Stream Con reinforces the emergence of a new form of entertainment, online celebrity culture, leading the industry towards more opportunities for innovation and growth in the creation of content and talent management.
- Online Experiences
- Stream Con's meet-and-greet approach highlights the growing demand for virtual, personalized experiences and entertainment, indicating potential for disruptive innovation in the development of online experiences and engagement platforms.
