Today, New York City is holding its first ever Stream Con, an event where fans of immensely popular streaming shows can meet and engage with stars.
Stream Con will be attended by some of YouTube's most recognizable faces, from stars who have created and maintain their own weekly or daily shows to people who have achieved what seems like almost accidental fame through viral videos. Previous events of this nature, like Vidcon in Anaheim, California, have drawn overwhelming numbers of hyper-excited teenage fans.
Besides allowing fans to unleash their fervent love for their favorite Internet talent, Stream Con serves a more strategic purpose. Like Vidcon does for Hollywood executives, Stream Con will allow Madison Avenue advertising firms to engage with and better understand the power of digital content.