Over-the-top (OTT) services are growing as the video streaming industry welcomes more niche memberships such as Crunchyroll Premium. Providing unlimited access to the website's Japanese anime and Asian content, the Crunchyroll Premium membership allows subscribers to gain access to their favorite culture-specific shows without having to use a service provider’s own dedicated, managed IPTV network.
As written on its website, "Crunchyroll delivers more than 25,000 episodes and 15,000 hours of officially-licensed content from leading Asian media producers directly to viewers translated professionally in multiple languages within minutes of TV broadcast, through applications including Crunchyroll for iPhone, iPad, Android, Kindle, Windows Phone, Playstation®3, Playstation®4, Playstation®Vita, Xbox LIVE® on Xbox 360 and Xbox One, AppleTV, Roku, Nintendo WiiU, Internet-enabled TVs, set-top boxes, and more."
What Makes This Trend Stand Out
- Growing OTT Services
- The rise of over-the-top (OTT) services such as Crunchyroll Premium presents opportunities for the streaming industry to cater to niche memberships.
- Unlimited Access to Niche Content
- Crunchyroll Premium's unlimited access to Japanese anime and Asian content showcases the potential for providing specialized and culture-specific shows to viewers.
- Direct Delivery of Translated Content
- Crunchyroll's delivery of officially-licensed content translated professionally and available in multiple languages highlights the demand for easily accessible and localized programming.
Sectors Adopting This
- Video Streaming
- The rise of OTT services like Crunchyroll Premium creates disruptive innovation opportunities in the video streaming industry, allowing for the exploration of niche markets and specialized content.
- Content Localization
- The demand for professionally translated and localized content, as demonstrated by Crunchyroll Premium, offers disruptive innovation prospects in the content localization industry.
- Anime & Asian Entertainment
- The availability of Crunchyroll Premium's extensive catalog highlights opportunities for disruption within the anime and Asian entertainment industry, with focus on delivering content directly to viewers through online platforms.
