The Marriott Hotel chain may have gotten themselves into a controversial situation after blocking guests' personal WiFi connections, yet they appear to be trying to make it up to their customers by introducing streaming services including Netflix, Hulu and Pandora. Allowing people the option to log into their personal streaming accounts, Marriott Hotel ensures more freedom when it comes to in-room entertainment.
Currently testing out the service in eight hotels, Marriott Hotel has yet to release any official details about the streaming service. Although it could be in partnership with the streaming platforms themselves, it could also be an additional cost to the guests themselves. Nevertheless, this shows how eager Marriott Hotel is when it comes to integrating modern technology into its establishments in order to target millenials.
Key Themes Behind This Trend
- In-room Streaming Services
- Hotels can integrate modern technology to provide in-room streaming options to customers, increasing customer satisfaction and appeal to millennials.
- Integration of Entertainment Platforms
- By partnering with popular entertainment platforms, hotels can offer personalized entertainment options and increase customer loyalty.
- Personalized Guest Entertainment
- Hotels can provide greater freedom and choice in in-room entertainment, using streaming services to appeal to individual preferences.
Where This Applies
- Hospitality
- Hotels can use in-room streaming services to boost customer satisfaction, appeal to younger generations, and stand out in a competitive marketplace.
- Streaming
- Streaming services can partner with hotels to offer their platform as an in-room entertainment option, providing a new revenue stream and expanding their customer base.
- Technology
- Advancements in technology allow hotels to provide personalized guest experiences, from in-room streaming services to mobile check-in, improving the overall guest experience.
