'Mubi' is the name of an independent film-streaming service that offers an alternative to the mainstream content that's streamed to many consumers via Netflix. One of the main ways that Mubi sets itself apart is by seeing its films as a separate offering from popular "video" content. In order to help viewers whittle down the choices of what to watch, Mubi has country-specific curatorial teams that pick just 30 films that subscribers can view each month.
While Mubi only has about 100,000 subscribers in comparison to Netflix's 75 million, Oscar-nominated filmmakers like Paul Thomas Anderson are opting to give Mubi exclusive streaming rights to films.
Because of how the service compares in size to Netflix, the service is also set to rival its competitor's ability to get approval for showing foreign movies in China. Mubi is now looking to move into China's booming film market with 70% local films and only 30% foreign films.