'Mubi' is the name of an independent film-streaming service that offers an alternative to the mainstream content that's streamed to many consumers via Netflix. One of the main ways that Mubi sets itself apart is by seeing its films as a separate offering from popular "video" content. In order to help viewers whittle down the choices of what to watch, Mubi has country-specific curatorial teams that pick just 30 films that subscribers can view each month.
While Mubi only has about 100,000 subscribers in comparison to Netflix's 75 million, Oscar-nominated filmmakers like Paul Thomas Anderson are opting to give Mubi exclusive streaming rights to films.
Because of how the service compares in size to Netflix, the service is also set to rival its competitor's ability to get approval for showing foreign movies in China. Mubi is now looking to move into China's booming film market with 70% local films and only 30% foreign films.
Key Themes Behind This Trend
- Curated Streaming Services
- Mubi's curated film selection offers an alternative to mainstream content, creating opportunities for niche streaming platforms.
- Exclusive Streaming Rights
- Filmmakers granting exclusive streaming rights to platforms like Mubi disrupts the traditional distribution model, opening doors for content creators to reach niche audiences.
- Entering China's Film Market
- Mubi's expansion into China's film market with a focus on local content presents disruptive opportunities to tap into the booming Chinese film industry.
Where This Applies
- Streaming Services
- As Mubi offers an alternative to mainstream content, it presents an opportunity for niche streaming services to cater to specific audiences and genres.
- Film Distribution
- The rise of curated streaming services like Mubi challenges traditional film distribution models and opens opportunities for filmmakers to bypass theatrical releases and directly reach global audiences.
- Chinese Film Market
- Mubi's entrance into China's film market indicates a disruptive opportunity for international film production companies, digital platforms, and local filmmakers to collaborate and capitalize on China's growing film industry.
