Category
Lifestyle
Assisted Choices
Trend cluster
Category
Connected
Pride
LGBT people connect with their community by way of focused digital services.
3.5
Trend score
Trend
What is the Connected Pride trend?
Connected Pride: Although much of the population has evolved to become more accommodating of LGBT people, many still face challenges in finding acceptance or expressing themselves without fear of repercussion. In order to combat this, many brands, organizations and individuals have gone digital with their efforts. With this, LGBT people are able to enjoy a safe space, gain confidence, get advice and even take part in important events like Pride parades through VR and online social interaction.
Trend themes
Themes within the Connected Pride trend
Three behaviours holding the trend together01
Digital Safe Spaces
Brands, organizations and individuals are going digital with their efforts for LGBT people so they can enjoy a safe space, gain confidence, get advice and take part in important events like Pride parades through VR and online social interaction.
02
LGBT Community Connection
Apps, websites and social media accounts that connect users to the global LGBT community are on the rise, tackling issues such as loneliness and non-acceptance faced by LGBT individuals, especially teens.
03
Supportive LGBTQ Campaigns
Fashion campaigns, merchandising and tattoo designs that promote inclusiveness and raise money for LGBTQ-supporting non-profits are becoming increasingly popular.
Industry implications
What the Connected Pride trend means for industry
Where the trend changes the playbookFor
Tech Industry
Digital safe spaces, LGBT+ apps and other tech innovations are providing support for the LGBT community.
For
Fashion Industry
Innovative fashion campaigns and merchandise are promoting inclusiveness and support for the LGBTQ community.
For
Non-profit Industry
More non-profit organizations focused on supporting the LGBTQ community are being formed, providing funding for LGBT+ initiatives and offering resources to those in need.
Workshop question
You've been tasked with crafting a completely virtual experience for your target consumer. What does that look like?
Trend signals
Trend signals for Connected Pride
Trend score 3.5 out of 10, from popularity 47%, activity 50%, freshness 8%.
Popularity47%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Connected Pride trend
6 featured examples from Sep 4, 2015 to Oct 24, 2016CategorySocial Good
Supportive LGBTQ Campaigns
The Riot Life's #UniteForLove Tees Raise Money for LGBTQ Non-Profits
Fashion retailers can create limited edition collections that support social impact causes, aligning the brand with a larger purpose and creating a more emotionally engaged custom…
CategoryWorld
Pride Parade Live Streams
This Stream of the Amsterdam Gay Pride Parade Lets Everyone Participate
Live streaming platforms have the opportunity to capture and broadcast cultural events to global audiences.
CategoryTech
LGBT Teen Community Apps
LGBT+ Amino Helps People Find Others in Their Community on a Global Scale
There is an opportunity for social networking platforms to create dedicated spaces and features for community-driven support and interaction among specific demographics such as LG…
CategoryBusiness
LGBT Friendship Sites
This Matchmaking Website Pairs Straight Women with Gay Men
Matchmaking industry can explore expanding their services to include platonic friendships.
CategoryTech
LGBT Streaming Apps
The Revry App Focuses On Streaming LGBT Multimedia Content
Revry's LGBT-focused streaming app highlights the potential for niche streaming platforms to disrupt the traditional media industry and cater to specific audiences.
CategoryPop Culture
LGBT Motherhood Vlogs
Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
Opportunities for platforms to create and promote more inclusive content for the growing LGBT parenting community.
