LGBT people connect with their community by way of focused digital services
Implications - Although much of the population has evolved to become more accommodating of LGBT people, many still face challenges in finding acceptance or expressing themselves without fear of repercussion. In order to combat this, many brands, organizations and individuals have gone digital with their efforts. With this, LGBT people are able to enjoy a safe space, gain confidence, get advice and even take part in important events like Pride parades through VR and online social interaction.
Workshop Question — You've been tasked with crafting a completely virtual experience for your target consumer. What does that look like?
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Sep 15 — Nov 16
Consumer Insight Topics: