Trend cluster
Category

Adaptable
Edifice

Weather-proofing goes a step further with new materials.

Moveable Concrete HousesAluminum Alpine SheltersFlood-Alleviating CementIce-Melting Roadways

Trend

What is the Adaptable Edifice trend?

Adaptable Edifice: Global warming has created unpredictable circumstances in many parts of the world. This creates a need for more adaptable structures; it all begins with industrial materials, and the development of more extreme weather proofing. This adaptability goes beyond the tangible circumstances and materials, and into a need for efficient and effective solutions to global problems.

Trend themes

Themes within the Adaptable Edifice trend

Three behaviours holding the trend together
01

Adaptable Architecture

The need for resilient structures and extreme weather proofing is driving innovation in adaptable and efficient solutions.

02

Eco-Friendly Construction

Sustainable solutions for construction materials provide both functional benefits as well as environmental benefits.

03

Smart Infrastructure

Incorporating technology into construction provides opportunities for improved functionality of infrastructure in various weather conditions.

Industry implications

What the Adaptable Edifice trend means for industry

Where the trend changes the playbook
For

Construction

The construction industry can embrace these trends to provide more efficient, functional, and sustainable infrastructure solutions.

For

Energy

Energy companies can leverage the trend of smart infrastructure to improve energy management and access in extreme weather conditions.

For

Environmental Services

Environmental services can embrace the trend of eco-friendly construction to provide clients with sustainable and environmentally responsible options.

Workshop question

How can your brand contribute to the mitigation of the consequences associated with climate change?

Trend signals

Trend signals for Adaptable Edifice

Trend score 5.0 out of 10, from popularity 63%, activity 80%, freshness 8%.

Popularity63%
Activity80%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa