English tea brand Twinings is now introducing its own line of SuperBlends, a range of green teas and infusions made with botanicals, natural fruit flavors, plus added vitamins and minerals.
The function-focused line of tea beverages is being launched with flavors like 'Glow,' 'Energise' and 'Sleep,' as well as others that offer the benefits of superfoods like turmeric and matcha.
To appeal to the health-conscious consumer, the packaging for the tea products has been developed with bright colors and botanical illustrations. Over the past few years, consumers have been increasingly drawn to the health benefits of tea as a reason to make a purchase. These SuperBlends will stand out on the shelves of stores to consumers who want to feel supported throughout their day.
Image Credit: Packaging of the World