While dining is a gustatorial pleasure for some, for others, eating is a time suck that takes away from productivity, and Coffiest is a nutritional supplement for those who fall into the latter camp. The product comes from the makers of Soylent, a meal replacement drink that allows consumers to forgo meals entirely by providing all the essential nutrients that the human body needs to survive and thrive.
While the original Soylent completely abandoned both taste and meal specificity, Coffiest differs in that it takes inspiration from one of the most popular early morning beverages on the planet. The drink is coffee-flavored and designed for morning drinking thanks to the inclusion of 150 milligrams of caffeine per serving. That amount is comparable or even slightly higher than the amount of caffeine in a normal cup of coffee.
Key Themes Behind This Trend
- Meal Replacement Drinks
- Other companies can create new meal replacement drinks with coffee-flavor and other essential nutrients.
- Functional Beverages
- Functional coffee drinks with nutrients can be included in the beverage menu of coffee shops and cafes.
- Productivity Enhancement
- There is an opportunity for companies to utilize nutrient-enriched coffee drinks to boost productivity in the workplace.
Where This Applies
- Food and Beverage
- In the food and beverage industry, other meal replacement drinks like Coffiest can be developed and offered.
- Retail
- Retail sector can include nutrient-enriched coffee drinks as part of their product line-up.
- Workplace Wellness
- Companies that focus on workplace wellness can offer nutrient-enriched coffee drinks as part of their program.
