We have seen flavored water, colored water, vitamin water and here comes Oxygen Water by OGO. OGO's bottled water is infused with 200 mg of 02 per liter. OGO is presented in beautiful round bottles with very cool logos and graphics. You can find OGO at some of the world's most upscale places like Plaza Athene Hotel in Paris, Colette Paris and Harrod's London.
Implications - With so many options available for beverages, companies in the industry are constantly looking for ways to outdo their competitors. Brands are constantly adding outrageous flavors and dressing up the product as a way to attract new consumers and keep loyal ones interested. This sort of initiative with reinvention and product packaging can be adapted by all industries looking to set the bar high.