Gik wine has spent two years teaming up with scientists at the University of Basque Country and food researchers at Azti Tecnecalia to create a series of colorful Spanish wines.
The company embarked on expanding their wines' color profiles following the success of the company's electric blue wine, which was made through the manipulation of a naturally occurring pigment in the grapes' skin. This discovery has allowed the company to produce wines in virtually any color, from luscious greens to vibrant oranges. Although the wines' have maintained the same high quality flavor profiles, sommeliers and wine enthusiasts alike have criticized the brand for removing the chicness from the alcoholic beverage, by producing a product that looks more like an energy drink than a glass of wine. Regardless, Gik's wines remain a popular and exuberant experiment that sparks the imagination and changes the drinkers perceptions.