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Ironic Traditionalist

Youth connect to tradition without sacrificing modern sensibilities

Implications - Tradition provides comfort, but genuinely engaging in that sentimentality is often perceived as out of touch or downright weird. Young people looking to connect with past traditions subvert those negative connotations through irony. They thus infuse traditional products and styles with sarcasm and anachronisms (while still allowing for covert sentimentalism.)
Workshop Question — In what way can your brand incorporate a sense of irony as a way to engage the youth in your offerings?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
114,069 Total Clicks
Date Range:
Nov 13 — Nov 16
Trending:
Hot
Consumer Insight Topics:

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