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Inclusive Athletic

Sportswear adapts to fit the needs of increasingly multicultural consumer bases

Implications - Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings. In addition, others have been careful to make more modest pieces available for women. This illustrates that many brands are making socially progressive changes in order to involve more consumers, while simultaneously driving a positive message and prompting other brands to do the same.
Workshop Question — How can your brand create and promote a culture of inclusion?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 45 Examples:
125,393 Total Clicks
Date Range:
Mar 16 — Nov 16
Trending:
Warm

Featured Examples

Active Sports Hijabs
Active Sports Hijabs
The Asiya Headband Helps Muslim Girls Participate in Sports
Asiya is a sportswear company that focuses on providing culturally appropriate clothing. The Asiya headband, the company’s first product line, is an example of that focus; it’s a... MORE
Inclusive Olympic Uniforms
Inclusive Olympic Uniforms
Hijab-Wearing Volleyball Players Demonstrate the New Olympic Standard
The Rio 2016 Olympics is underway and with it comes many new changes such as the new Olympic standard for uniforms. For the London 2012 games, the Olympic committee changed regulations on the size... MORE
Culturally Specific Sportswear
Culturally Specific Sportswear
This Active Wear Was Designed for Women Who Dress Modestly
This sportswear brand is providing women who wear cultural garments or those who prefer to cover up for personal reasons with a way to remain modest while exercising. After recognizing the need... MORE
Modest Muslim Sportswear
Modest Muslim Sportswear
The Gerak Plus Label Offers Modest Apparel for Active Muslim Women
Gerak Plus is a brand new fashion line, launched by famous Indonesian model Sigi Wimala, that offers a range of modest apparel options for physically active Muslim women. The challenge of finding... MORE
Modest Sportswear Brands
Modest Sportswear Brands
Mu'mine Creates Modest and Stylish Workout Gear for Muslim Women
Mu’mine is a modest sportswear brand that caters to Muslim women by specializing in separates, activewear sets and sport hijab accessories. Designed for “women who want to live an active... MORE
Hijab-Integrated Soccer Jerseys
Hijab-Integrated Soccer Jerseys
These Women's Soccer Jerseys Feature Built-In Hijabs
Danish sportswear company Hummel recently designed a line of women’s soccer jerseys with built-in hijabs. For Muslim athletes around the world, the new uniforms represent a major step forward... MORE

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Inclusive Hijab Collections
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This Blogger Created a Line of Hijabs for All Skin Tones
Geometrical Cheese Branding
Geometrical Cheese Branding
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Self-Defense Rings
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Congruous Personal Trainer Apps
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Functional Cultural Garments
Functional Cultural Garments
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Cultural Emoji Concepts
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Rayouf Alhumedhi Designed an Idea for a Hijab Emoji
Sailing-Inspired Olympic Pavilions
Sailing-Inspired Olympic Pavilions
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play_circle_filled Boundary-Pushing Olympic Ads
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Nike's 'Unlimited' Campaign Goes Beyond the Brand's Signature Tagline
Infinity Sport Scarves
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Muslim-Friendly Steakhouse Menus
Muslim-Friendly Steakhouse Menus
This Brazilian Steakhouse's Menu Includes Halal Filet Mignon
Halal Food-Finding Apps
Halal Food-Finding Apps
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The Ritz-Carlton Abu Dhabi Lets Visitors Access Custom Menu Offerings
Halal Sparkling Wine
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All-Natural Halal Cosmetics
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Halal Streaming Services
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American-Made Olympic Gear
American-Made Olympic Gear
Ralph Lauren's Olympic Uniforms Celebrate the Brand's American Heritage
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play_circle_filled Summer-Colored Hijabs
Summer-Colored Hijabs
This Line of Colorful Headscarves Provides Summery Options for Muslims
Collaborative Muslim Apparel
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Uniqlo x Hana Tajima's Modest Clothing Line Honors Muslims in Asia
Panty-Free Yoga Pants
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The Dear Kate Yoga Pants Let You Leave the Undies at Home
Dignity-Preserving Dresses
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The Undress Lets You Change Clothes in Public Without Exposing Yourself
Two-Toned Soccer Jerseys
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The Juventus Third Kit Features a Bright Green, Two-Tone Design
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The New AS Roma Third Kit is Inspired By Italian Suit Design
Raging Red Jerseys
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This New PSG Jersey is All-Red
Dynamic Russian Soccer Jerseys
Dynamic Russian Soccer Jerseys
The New Dynamo Moscow Jersey is Elegantly Minimalist
Blinding Soccer Jerseys
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Spanish Soccer Team Barcelona's Away Kit is a Flashy Neon Crimson
Dynamic Soccer Jerseys
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The Beautiful New Galatasaray Jersey was Designed by Nike
Sporty Cruisewear Collections
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The AYR Summer 2014 Lookbook is Ready for the Beach or the Street
3D-Scanned Olympic Uniforms
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Bauer has Created a New Futuristic Olympic Uniform
Sporty Metallic Olympic Suits
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NIKE's USA Olympic Uniforms Are Cozy & Packed with Patriotic Details
Olympian Basketball Figurines
Olympian Basketball Figurines
The Nike + Coolrain 'Relive the Dream' Dolls Immortalize the Legends
Olympic Tribal Fashions
Olympic Tribal Fashions
The Spain Uniforms by Bosco Sport Reflect the Colors of the Spanish Flag
Athletic Headscarves
Athletic Headscarves
The Sports Hijab is Designed to Let Muslim Women Compete in Modesty
Team America Olympic Uniforms
Team America Olympic Uniforms
Nike Swift Suits
Capsters
Capsters
Culturally Sensitive Sportswear