Inclusive Athletic

Sportswear adapts to fit the needs of increasingly multicultural consumer bases

Implications - Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings. In addition, others have been careful to make more modest pieces available for women. This illustrates that many brands are making socially progressive changes in order to involve more consumers, while simultaneously driving a positive message and prompting other brands to do the same.
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
102,938 Total Clicks
Mar 16 - Nov 16
This Year and Warm
Featured Examples
Active Sports Hijabs - The Asiya Headband Helps Muslim Girls Participate in Sports
SCORE 7.3
This Year and Warm 2,327 Clicks Pub: Oct 20, 16
Active Sports Hijabs
The Asiya Headband Helps Muslim Girls Participate in Sports
Asiya is a sportswear company that focuses on providing culturally appropriate clothing. The Asiya headband, the company’s first product line, is an example of that focus; it’s a... [More]
Inclusive Olympic Uniforms - Hijab-Wearing Volleyball Players Demonstrate the New Olympic Standard
SCORE 6
This Year and Warm 769 Clicks Pub: Aug 10, 16
Inclusive Olympic Uniforms
Hijab-Wearing Volleyball Players Demonstrate the New Olympic Standard
The Rio 2016 Olympics is underway and with it comes many new changes such as the new Olympic standard for uniforms. For the London 2012 games, the Olympic committee changed regulations on the size... [More]
Culturally Specific Sportswear - This Active Wear Was Designed for Women Who Dress Modestly
SCORE 5.4
This Year and Warm 1,746 Clicks Pub: Oct 10, 16
Culturally Specific Sportswear
This Active Wear Was Designed for Women Who Dress Modestly
This sportswear brand is providing women who wear cultural garments or those who prefer to cover up for personal reasons with a way to remain modest while exercising. After recognizing the need... [More]
Modest Muslim Sportswear - The Gerak Plus Label Offers Modest Apparel for Active Muslim Women
SCORE 5.4
Warm 1,024 Clicks Pub: Jul 11, 16
Modest Muslim Sportswear
The Gerak Plus Label Offers Modest Apparel for Active Muslim Women
Gerak Plus is a brand new fashion line, launched by famous Indonesian model Sigi Wimala, that offers a range of modest apparel options for physically active Muslim women. The challenge of finding... [More]
Modest Sportswear Brands - Mu'mine Creates Modest and Stylish Workout Gear for Muslim Women
SCORE 4.6
Average 1,050 Clicks Pub: Jul 11, 16
Modest Sportswear Brands
Mu'mine Creates Modest and Stylish Workout Gear for Muslim Women
Mu’mine is a modest sportswear brand that caters to Muslim women by specializing in separates, activewear sets and sport hijab accessories. Designed for “women who want to live an active... [More]
Hijab-Integrated Soccer Jerseys - These Women's Soccer Jerseys Feature Built-In Hijabs
SCORE 4.7
Average 794 Clicks Pub: Mar 11, 16
Hijab-Integrated Soccer Jerseys
These Women's Soccer Jerseys Feature Built-In Hijabs
Danish sportswear company Hummel recently designed a line of women’s soccer jerseys with built-in hijabs. For Muslim athletes around the world, the new uniforms represent a major step forward... [More]
Quantcast