Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inclusive
Athletic
Sportswear adapts to fit the needs of increasingly multicultural consumer bases.
4.1
Trend score
Trend
What is the Inclusive Athletic trend?
Inclusive Athletic: Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings. In addition, others have been careful to make more modest pieces available for women. This illustrates that many brands are making socially progressive changes in order to involve more consumers, while simultaneously driving a positive message and prompting other brands to do the same.
Trend themes
Themes within the Inclusive Athletic trend
Three behaviours holding the trend together01
Cultural inclusivity
Sportswear brands have started to offer culturally inclusive apparel including hijabs for Muslim women and modest clothing options.
02
Modest sportswear
Entrepreneurs and brands are identifying a gap in the market and creating sportswear for women who prefer to dress modestly for personal, religious, or cultural reasons.
03
Culturally-specific sportswear
There is an increasing need for culturally-specific sportswear that caters to the needs of Muslim athletes and Asian communities.
Industry implications
What the Inclusive Athletic trend means for industry
Where the trend changes the playbookFor
Sportswear
Sportswear brands have the opportunity to cater to the needs of diverse communities, providing inclusive and modest options for athletes.
For
Fashion
The fashion industry can help push the trend for inclusive and modest sportswear further by setting the standards, showcasing a wide range of diversity in products that meet the needs of different women athletes.
For
Tech
Technology can help entrepreneurs and brands create innovative products, such as the Asiya headband, that use breathable and flexible materials to cater to Muslim girls and women participating in sports.
Workshop question
How can your brand create and promote a culture of inclusion?
Trend signals
Trend signals for Inclusive Athletic
Trend score 4.1 out of 10, from popularity 52%, activity 62%, freshness 8%.
Popularity52%
Activity62%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Africa
Evidence
Examples of the Inclusive Athletic trend
6 featured examples from Mar 11 to Oct 20, 2016CategorySocial Good
Active Sports Hijabs
The Asiya Headband Helps Muslim Girls Participate in Sports
Sportswear companies can invest in creating products that cater to diverse communities like Muslim girls.
CategoryLifestyle
Culturally Specific Sportswear
This Active Wear Was Designed for Women Who Dress Modestly
The sportswear industry can tap into the growing demand for culturally specific athletic clothing, creating new product lines to cater to diverse customer needs.
CategorySpecial
Inclusive Olympic Uniforms
Hijab-Wearing Volleyball Players Demonstrate the New Olympic Standard
Disruptive innovation opportunity: Rethinking and designing sports apparel to be more inclusive and culturally sensitive.
CategoryLifestyle
Modest Muslim Sportswear
The Gerak Plus Label Offers Modest Apparel for Active Muslim Women
Gerak Plus's new line of modest sportswear specifically designed for active Muslim women represents new opportunities in the fashion industry for inclusive and innovative clothing…
CategoryFashion
Modest Sportswear Brands
Mu'mine Creates Modest and Stylish Workout Gear for Muslim Women
Disruptive innovation opportunity: Embrace inclusivity and diversity in the fashion industry by designing and producing clothing that caters to religious and cultural preferences.
CategoryLifestyle
Hijab-Integrated Soccer Jerseys
These Women's Soccer Jerseys Feature Built-In Hijabs
The sportswear industry has an opportunity to diversify their product offerings by incorporating inclusive and modest apparel designs like hijab-integrated soccer jerseys.
