This anti-flash scarf renders flash photography completely useless in order to protect people's privacy.
Celebrity culture continues to dominate all forms of media and with smartphones and camera innovations, it is increasingly easy to take part in that culture. One of the downfalls of that is the lack of privacy that these celebrities must then deal with -- and these fashionable scarves aim to alleviate that issue. The scarves are made from a reflective fabric that reflects light and prevents the photo from revealing the area surrounding the scarf. This allows for celebrities to go about their lives without having to worry about someone taking their photo with unflattering lighting and selling it for the public to see.
While this anti-flash scarf design certainly fills a niche market, it is a unique concept that is in high demand for celebrities who are constantly followed by paparazzi.