Health-Conscious Child

Brands invite kids to take an active role in their health with products

Implications - Educational, fitness and diet-focused brands are targeting child consumers in an effort to encourage them to think more about how their actions affect their health. Although this can be a tricky area to tread, many brands are doing so successfully by offering streamlined products that introduce concepts in a fun and simple way -- rather than one that verges on dangerous obsession. In addition to promoting a healthy lifestyle that's likely to last through one's adulthood, these efforts show that parents are prioritizing children's overall development, as opposed to specific areas tackled by the education system.
SCORE 4.1
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74,887 Total Clicks
Jun 15 - Nov 16
Mild
LifestyleHealth
Featured Examples
Chewable Probiotic Supplements - This Raspberry-Flavored Probiotic Supplement is Designed for Kids
SCORE 5.7
Warm 817 Clicks Pub: Nov 1, 16
Chewable Probiotic Supplements
This Raspberry-Flavored Probiotic Supplement is Designed for Kids
Bluebonnet recently expanded its line of children’s products with an easy-to-ingest probiotic supplement. For many children, swallowing pills is both an uncomfortable and unpleasant experience.... [More]
Medical Teaching Toys - The Gomo Doll Helps Doctors Teach Kids About Their Ailments
SCORE 5.6
Warm 1,198 Clicks Pub: Oct 12, 16
Medical Teaching Toys
The Gomo Doll Helps Doctors Teach Kids About Their Ailments
The Gomo doll is a way for doctors to teach ailing children about their illnesses while reducing the amount of anxiety that they feel while in the hospital. To many children, doctors are... [More]
Children's Fitness Wearables - Garmin's Vivofit Jr. is for Kids Ages Four to Nine
SCORE 4.5
Average 804 Clicks Pub: Sep 29, 16
Children's Fitness Wearables
Garmin's Vivofit Jr. is for Kids Ages Four to Nine
Fitness wearables are common and well-received among adults, but the Vivofit Jr is a fitness wearable for a very different demographic: kids. Considering that many of the appealing aspects of a... [More]
Kiddie Protein Bars - The Simply Protein Kids Bar Makes Protein for Kids Accessible & Enjoyable
SCORE 1.9
Untested 1,186 Clicks Pub: Jun 9, 15
Kiddie Protein Bars
The Simply Protein Kids Bar Makes Protein for Kids Accessible & Enjoyable
There is a huge market of protein-packed foods branded for adults, but what about protein for kids? Simply Protein Kids Bars satisfy this void in the market. The snack bars contain about 70 calories,... [More]
Kid-Friendly Probiotic Tablets - These Align Jr. Supplements Come in a Fun Cherry Smoothie Flavor
SCORE 2.9
Mild 182 Clicks Pub: Nov 12, 16
Kid-Friendly Probiotic Tablets
These Align Jr. Supplements Come in a Fun Cherry Smoothie Flavor
These probiotic tablets from Meta are a kid-friendly version of its Align Probiotic Supplement for adults. The Align Jr. tablets are specifically formulated to be beneficial and appealing to kids in... [More]
Child-Size Yoga Mats - The SweetLime Yoga Mats Encourage Kids to Practice Yoga
SCORE 2.8
Mild 388 Clicks Pub: Nov 10, 16
Child-Size Yoga Mats
The SweetLime Yoga Mats Encourage Kids to Practice Yoga
In an effort to help kids develop healthy habits at any early age, two parents from Detroit have launched an Indiegogo campaign for their line of SweetLime yoga mats. The mats not only help... [More]
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