Category
Lifestyle
Assisted Choices
Trend cluster
Category
Health-Conscious
Child
Brands invite kids to take an active role in their health with products.
2.7
Trend score
Trend
What is the Health-Conscious Child trend?
Health-Conscious Child: Educational, fitness and diet-focused brands are targeting child consumers in an effort to encourage them to think more about how their actions affect their health. Although this can be a tricky area to tread, many brands are doing so successfully by offering streamlined products that introduce concepts in a fun and simple way -- rather than one that verges on dangerous obsession. In addition to promoting a healthy lifestyle that's likely to last through one's adulthood, these efforts show that parents are prioritizing children's overall development, as opposed to specific areas tackled by the education system.
Trend themes
Themes within the Health-Conscious Child trend
Three behaviours holding the trend together01
Child Health Education
More brands are catering to children by introducing products that educate them about their health in a fun and simple way.
02
Kid-Friendly Wellness Supplements
Brands are focusing their efforts on creating chewable or drinkable formats of supplements that are both appealing and beneficial to children.
03
Child-Focused Wellness Wearables
Fitness wearable brands are targeting children and introducing innovative reward systems during various fitness challenges to increase engagement among them.
Industry implications
What the Health-Conscious Child trend means for industry
Where the trend changes the playbookFor
Healthcare
Brands in the healthcare industry can introduce more child-friendly products to focus on children's overall development and enable parents in prioritizing their children's health.
For
Fitness
Fitness brands can introduce innovative wearable systems that are tailored for children and gamify fitness activity with advanced reward systems.
For
Consumer Goods
Brands in the consumer goods industry can introduce products that provide child-friendly educational content while also offering nutrition and wellness benefits.
Workshop question
How can your brand incorporate the lifestyles and needs of unlikely demographics?
Trend signals
Trend signals for Health-Conscious Child
Trend score 2.7 out of 10, from popularity 42%, activity 31%, freshness 8%.
Popularity42%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Health-Conscious Child trend
6 featured examples from Jun 9, 2015 to Nov 12, 2016CategoryLifestyle
Chewable Probiotic Supplements
This Raspberry-Flavored Probiotic Supplement is Designed for Kids
The expansion of Bluebonnet's children's line demonstrates the growth potential for the health and wellness supplement industry, particularly in the niche of chewable probiotic su…
CategoryLife-Stages
Medical Teaching Toys
The Gomo Doll Helps Doctors Teach Kids About Their Ailments
The healthcare industry can explore opportunities to develop and integrate interactive teaching toys and digital tools that aid in patient education and anxiety reduction for chil…
CategoryLife-Stages
Children's Fitness Wearables
Garmin's Vivofit Jr. is for Kids Ages Four to Nine
Companies that produce fitness wearables may expand their market by creating wearables for kids.
CategoryLifestyle
Kiddie Protein Bars
The Simply Protein Kids Bar Makes Protein for Kids Accessible & Enjoyable
The food industry can develop innovative protein-packed products for kids, healthy snack bars, and allergen-free snacks to cater to changing consumer preferences.
CategoryLife-Stages
Kid-Friendly Probiotic Tablets
These Align Jr. Supplements Come in a Fun Cherry Smoothie Flavor
Opportunity for health and wellness companies to expand their product lines by introducing probiotic supplements for children.
CategoryLifestyle
Child-Sized Yoga Mats
The SweetLime Yoga Mats Encourage Kids to Practice Yoga
Disruptive innovation opportunities exist for fitness equipment manufacturers to create child-sized yoga mats and other child-friendly fitness products.
