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Fashionable Fitness Wearables

These Bejeweled Bracelets Feature Jawbone's 'Up Move Tracker' Device

— October 29, 2015 — Lifestyle
There are now a seemingly endless array of wearable technology, however this line of fitness wearables stands out from the rest in its fashion-forward design that is glitzy and glamorous, instead of plastic and nerdy.

To make these bracelets, the fitness wearables brand 'Jawbone' teamed up with jewelry company 'BaubleBar.' What they came up with was a stylish design that any fashionista would want to wear. The bracelets look like the shape of a watch, with square-shaped faces that enclose the UP fitness trackers.

The three styles are 'Disco,' 'Salsa,' and 'Tango' -- the differences being in their stud or crystal accents. These designs allow any woman to track her sleep, activity and calories covertly while adding a stylish accessory to her outfits.
Trend Themes
1. Fashionable Fitness Wearables - The trend towards wearable technology devices that are both functional and stylish is growing in popularity, creating opportunities for collaboration between fashion and tech companies.
2. Jewelry-tech Collaborations - Collaborations between jewelry and tech companies, as seen in the BaubleBar and Jawbone partnership, offer opportunities for innovation in creating beautiful wearables that blend style and function.
3. Discreet Fitness Tracking - The trend towards discreet fitness tracking, as seen in these stylish bracelet designs by Jawbone and BaubleBar, creates opportunities for developing innovative wearable technology that can blend seamlessly into everyday fashion and lifestyle choices.
Industry Implications
1. Fashion - The fashion industry is ripe for disruption through collaborations with technology companies, as seen in the Jawbone and BaubleBar partnership to create fashionable fitness wearables.
2. Jewelry - The jewelry industry has an opportunity to innovate by collaborating with tech companies to create wearable technology that is both functional and beautiful.
3. Health and Wellness - The health and wellness industry can benefit from collaborations with tech and fashion companies, as wearable technology that seamlessly blends into daily life can incentivize individuals to track and engage in healthy behaviors more consistently.
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