Two-Piece Yoga Mats

The KangaMat is a Light and Flexible Travel Yoga Mat System

Sam Easton was dissatisfied with the current assortment of yoga mats for travel and took on the challenge of creating an all-new travel yoga mat. While full-size yoga mats are heavy and unhygienic extended travel, Easton addresses these challenges with a new solution called the KangaMat.

The KangaMat is a two-piece system that includes two thin and lightweight mats that are movable and foldable. Serving as a replacement for a towel, the top mat features a microfiber surface layer that handles sweaty practices with ease.

The pair of mats can be folded into a compact messenger bag and in this configuration, the mats can even be used as a seat for meditation or other activities.

Lightweight Yoga Mats
Creating lightweight yoga mats for travel and convenience.
Hygienic Yoga Mats
Developing yoga mats with a focus on cleanliness and anti-bacterial properties.
Foldable Yoga Mats
Designing yoga mats that can be easily folded and stored for on-the-go use.

Sectors Adopting This

Fitness Equipment
Opportunity for fitness equipment manufacturers to innovate by creating lightweight and foldable yoga mats.
Travel Accessories
Opportunity for travel accessory companies to offer hygienic yoga mats designed specifically for travel purposes.
Wellness Products
Opportunity for wellness product companies to introduce innovative yoga mats with features like anti-bacterial properties and easy storage.
SCORE
6.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 92%
Freshness 8%

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