Solar technology is adapting to the outdoor adventurer lifestyle
Implications - As solar technology becomes more advanced, durable and scalable, its integration into consumer-friendly products has become more prevalent. This product integration particularly suits the lifestyle of the outdoor adventure connoisseur. The niche use of this technology shows that eco-consciousness is applicable to many different lifestyles as it becomes a general priority for those of all walks of life.
Workshop Question — What is your brand's relationship with the environment, and how could it be improved?