Category
Lifestyle
Assisted Choices
Trend cluster
Category
Solar
Adventurer
Solar technology is adapting to the outdoor adventurer lifestyle.
4.9
Trend score
Trend
What is the Solar Adventurer trend?
Solar Adventurer: As solar technology becomes more advanced, durable and scalable, its integration into consumer-friendly products has become more prevalent. This product integration particularly suits the lifestyle of the outdoor adventure connoisseur. The niche use of this technology shows that eco-consciousness is applicable to many different lifestyles as it becomes a general priority for those of all walks of life.
Trend themes
Themes within the Solar Adventurer trend
Three behaviours holding the trend together01
Solar technology advances
As solar technology becomes more advanced, durable and scalable, its integration into consumer-friendly products has become more prevalent.
02
Eco-consciousness
The niche use of solar technology shows that eco-consciousness is applicable to many different lifestyles as it becomes a general priority for those of all walks of life.
03
Sustainability in outdoor activities
The integration of solar power technology in outdoor products presents a new opportunity to embrace sustainability in outdoor activities.
Industry implications
What the Solar Adventurer trend means for industry
Where the trend changes the playbookFor
Outdoor Adventure Industry
Integrating solar technology into outdoor products can provide a unique selling proposition for companies operating within the outdoor adventure industry.
For
Smartphone Manufacturing Industry
Creating smartphones and other 5V DC electronic devices that are compatible with solar-powered accessories can provide new opportunities for companies within the smartphone manufacturing industry.
For
Technical Textile Industry
Developing durable and flexible technical textiles that integrate seamlessly with solar-powered technology offers opportunities in the technical textile industry.
Workshop question
What is your brand's relationship with the environment, and how could it be improved?
Trend signals
Trend signals for Solar Adventurer
Trend score 4.9 out of 10, from popularity 82%, activity 58%, freshness 8%.
Popularity82%
Activity58%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Solar Adventurer trend
4 featured examples from Jul 13 to Sep 26, 2016CategoryTech
Solar-Powered Parasols
The 'LEAF for life' Solar Parasol Provides Shade and Collects Energy
The 'LEAF for life' solar parasol is a game-changer in the outdoor recreation industry, providing sun protection and smartphone charging capabilities for beach-goers.
CategoryTech
Solar Energy Windbreakers
The 'Solar Windbreaker' can Charge Devices for Hikers
Disruptive innovation opportunity: Transform the fashion industry by integrating renewable energy technologies into clothing and accessories.
CategoryArt & Design
Solar-Powered Tents
The Upgraded 'Cinch!' Tent Features Improved Solar Functionality
Opportunity for outdoor gear companies to create eco-friendly camping gear.
CategoryUnique
Solar-Powered Hammock Boats
The 'MelloShip' Introduces a Relaxing New Way to Enjoy the Water
Opportunity for boating industry to embrace eco-friendly technologies and offer solar-powered boats as a new way for consumers to enjoy the water.
