Commodified Activism

Brands commodify the process of mobilization and promoting social justice

Implications - As discourses concerning the protection of civil rights, preserving human dignity and empowering the vulnerable are increasingly at the forefront of various world issues, it is crucial that people have platforms available to them that allow them to mobilize and advocate for the causes they are passionate about. The commodification of activism allows for consumers to interact with social change in a way that is peaceful, informative and accessible.
SCORE 5
Popularity
Activity
Freshness
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Patterns
59,588 Total Clicks
Mar 16 - Nov 16
This Year and Mild
TechFashionSocial GoodSocial Media
Featured Examples
Activism-Inspired Bags - 'Barrikadka' is a Leather Bag Designed Specifically for Activism Gigs
SCORE 7.2
Warm 2,887 Clicks Pub: Mar 2, 16
Activism-Inspired Bags
'Barrikadka' is a Leather Bag Designed Specifically for Activism Gigs
The Barrikadka is a leather bag of Russian origin that was designed during a mass of social activity. It was at this time that the idea for a stylish, bold and surprisingly convenient bag for social... [More]
Social Mobilization Board Games - 'Rise Up' Teaches Participants the Basics on Building Movements
SCORE 5.5
This Year and Warm 802 Clicks Pub: Oct 12, 16
Social Mobilization Board Games
'Rise Up' Teaches Participants the Basics on Building Movements
The ‘Rise Up’ board game works to teach players basic skills in building a social movement and impacting positive change. At the risk of simplifying some highly complex issues, much of... [More]
Social Activism T-Shirts - The 'And Counting' T-Shirts by GLOSSRAGS Protest Against Racial Injustice
SCORE 4.2
Average 635 Clicks Pub: Jul 14, 16
Social Activism T-Shirts
The 'And Counting' T-Shirts by GLOSSRAGS Protest Against Racial Injustice
GLOSSRAGS is a social activism brand that is taking a unique approach to combating the issue of racial inequality in the US. With nothing more than a list of names on a simple T-shirt, the brand is... [More]
Advocacy News Bots - Mic's 'Offsite' Encourages Readers to Take Action After Reading a Story
SCORE 3.8
Mild 216 Clicks Pub: May 18, 16
Advocacy News Bots
Mic's 'Offsite' Encourages Readers to Take Action After Reading a Story
‘Offsite’ is a soon-to-be-launched news bot from media company Mic that’s set to change the way readers interact with content on and off the site. Mic is a media company with a... [More]
Action-Oriented News Apps - Speakable Lets Users Take Action Towards News Stories They Value
SCORE 2.4
This Year and Untested 149 Clicks Pub: Oct 13, 16
Action-Oriented News Apps
Speakable Lets Users Take Action Towards News Stories They Value
The news can be depressing, highlighting many of the ills of the world without being able to offer any sort of solution, but Speakable is trying to change readers’ ability to interact with the... [More]
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