Category
Tech
Delegated Interfaces
Trend cluster
Category
Commodified
Activism
Brands commodify the process of mobilization and promoting social justice.
3.1
Trend score
Trend
What is the Commodified Activism trend?
Commodified Activism: As discourses concerning the protection of civil rights, preserving human dignity and empowering the vulnerable are increasingly at the forefront of various world issues, it is crucial that people have platforms available to them that allow them to mobilize and advocate for the causes they are passionate about. The commodification of activism allows for consumers to interact with social change in a way that is peaceful, informative and accessible.
Trend themes
Themes within the Commodified Activism trend
Three behaviours holding the trend together01
Commodified Activism
Activism-themed products are emerging to allow consumers to engage in social change.
02
Action-Oriented News Apps
News apps that allow readers to take action and support causes are becoming increasingly popular.
03
Social Mobilization Board Games
Social activism board games are being created to teach players basic skills in building and leading social movements.
Industry implications
What the Commodified Activism trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can tap into commodified activism by creating products (like bags) that appeal to socially conscious consumers.
For
Media & Publishing
Action-oriented news apps can disrupt the media industry by creating more immersive and actionable news experiences and potentially increase revenue streams.
For
Gaming
The gaming industry can create and market games (like social mobilization board games) that offer educational and entertaining experiences that promote social change.
Workshop question
How can your brand be more informative on social issues, or be more involved with activism?
Trend signals
Trend signals for Commodified Activism
Trend score 3.1 out of 10, from popularity 47%, activity 39%, freshness 8%.
Popularity47%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Commodified Activism trend
5 featured examples from Mar 2 to Oct 14, 2016CategorySocial Good
Activism-Inspired Bags
'Barrikadka' is a Leather Bag Designed Specifically for Activism Gigs
Create unique, fashionable accessories that complement social activism ideals.
CategorySocial Good
Social Mobilization Board Games
'Rise Up' Teaches Participants the Basics on Building Movements
Opportunity for the board game industry to create games that educate and inspire social change.
CategorySocial Good
Social Activism T-Shirts
The 'And Counting' T-Shirts by GLOSSRAGS Protest Against Racial Injustice
The fashion industry can embrace social activism by incorporating designs that raise awareness about racial inequality and police shootings, creating a new market segment.
CategoryTech
Advocacy News Bots
Mic's 'Offsite' Encourages Readers to Take Action After Reading a Story
The media industry can leverage 'Offsite' to enhance reader engagement and encourage activism among their target audience.
CategorySocial Good
Action-Oriented News Apps
Speakable Lets Users Take Action Towards News Stories They Value
The trend towards action-oriented news offers an opportunity for established news aggregation companies to adapt and integrate clickable action buttons to serve reader needs more…
